Publicist

About LRA PR

LRA PR is a public relations firm specializing in storytelling to craft unique brand voices, focusing on helping innovative creators gain deserved visibility. Established in 1982, the agency has expanded from representing hotels and restaurants to servicing clients in travel, tourism, retail, health and fitness, consumer events, associations, and non-profits. LRA PR partners closely with clients to develop customized strategies, consistently achieving successful outcomes.

Role Overview

The Publicist position at LRA PR, based in Washington, DC, is a full-time role dedicated to devising and implementing effective media strategies. Responsibilities include creating engaging pitches, securing coverage across various platforms including print, digital, broadcast, and social media. This role involves cultivating lasting relationships with journalists, influencers, and industry contacts, managing press outreach, media lists, and editorial schedules. Daily tasks encompass writing press materials, organizing interviews and media opportunities, supporting client events and activations, tracking media trends, and compiling reports for clients. The Publicist coordinates internally and with clients to maintain consistent brand messaging and compelling storytelling through all public relations efforts.

Qualifications

• Excellent writing, editing, and proofreading abilities to produce clear and captivating press releases, pitches, and PR materials.
• Proven experience in media relations, establishing and nurturing connections with reporters, editors, and influencers within relevant industries.
• Expertise in designing and executing PR campaigns, including planning, implementation, and assessing outcomes.
• Capability to juggle multiple projects, meet deadlines, and prioritize tasks in a dynamic agency setting.
• Knowledge of social media and digital storytelling, integrating PR with online and social media strategies.
• Strong communication and interpersonal skills facilitating collaboration with clients and internal teams.
• Detail-oriented and organized in managing media contacts, monitoring coverage, and preparing detailed reports.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related fields, or equivalent experience.
• Experience in agency or in-house PR roles in sectors like hospitality, travel, lifestyle, or consumer brands is advantageous.