- Experience
- 4+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 jam yang lalu
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
About ZURU
ZURU is a fast-growing, innovative company established in 2003 by entrepreneurs Nick and Mat Mowbray. With a team exceeding 5,000 members across 30+ countries, ZURU operates in three main areas: Toys, FMCG via ZURU Edge, and Tech. The company is transforming the industry through automation and groundbreaking product development, with globally recognized brands like Bunch O Balloons, Mini Brands, and FMCG names such as MONDAY Haircare and BONKERS.
Role Overview
As a Media Planning Manager at ZURU, you will lead media campaign strategies for a variety of dynamic FMCG brands. Your main task is creating insight-driven, audience-focused media plans across platforms including TikTok, Meta, YouTube, and digital display. This position balances aggressive brand-building with performance marketing, aiming to elevate challenger brands on a global scale.
Key Responsibilities
- Develop and support media strategies ensuring media plans for your assigned ZURU brands are driven by audience insights.
- Collaborate closely with Media Buying and Data & Analytics teams to build and apply media measurement frameworks.
- Incorporate the Future Demand philosophy in campaign planning, with emphasis on brand-building principles.
- Monitor platform trends and audience patterns to identify and recommend new media opportunities.
- Forge productive relationships with technology and media partners to maximize value and innovation.
- Assist in creating reporting rhythms and contribute to campaign performance analysis by turning data into clear insights.
- Work cross-functionally with brand and marketing teams to ensure media activities align with overall brand strategy and business goals.
- Promote a team-oriented environment by sharing knowledge and supporting colleagues.
Experience and Skill Requirements
- Minimum of 4 years experience executing digital marketing, media planning, or paid media strategies, preferably in agency or in-house brand settings.
- Proficient with Meta Business Manager, TikTok Ads Manager, and Google advertising products.
- Knowledgeable in media measurement techniques, including performance reporting, brand lift studies, and incremental testing.
- Experience with consumer brands in FMCG, CPG, or analogous industries.
- Familiar with digital channels like social media, programmatic display, and video; exposure to emerging formats such as Connected TV and retail media is advantageous.
- Exceptional communication skills for sharing ideas and fostering relationships across teams.
- Analytical thinker who can transform data into actionable media recommendations.
- Organized and proactive in managing multiple projects to meet deadlines and preempt challenges.
- Committed to continuous learning and growth within a dynamic global marketing environment.
Additional Information
ZURU champions a high-performance culture focused on innovation, collaboration, and personal growth. Employees enjoy a nurturing environment with a strong emphasis on health benefits, career development, competitive pay, and global opportunities. The company encourages taking ownership of career advancement and provides the resources to support it. Workplace perks include access to fresh fruit, coffee, and a friendly office atmosphere.