Marketing Specialist

About INNERGY

INNERGY is revolutionizing the woodworking sector with a specialized, cloud-based ERP system tailored for custom manufacturers. Our solution streamlines operations, enabling faster and smarter workflows by integrating design, production, and delivery for companies focused on architectural millwork, cabinetry, and casework.

Founded in 2016, INNERGY comprises over 200 globally distributed professionals unified by deep software knowledge and a commitment to addressing practical, impactful challenges. We nurture a culture that values collaboration, innovation, and ownership, aiming to empower employees to thrive and contribute meaningfully.

Following the acquisition of Microvellum, a leader in woodworking design to manufacturing solutions, INNERGY is expanding its reach, enhancing capabilities, and accelerating the vision of an end-to-end connected platform for custom manufacturers.

Role Overview

The Marketing Specialist position is a multifaceted role requiring adaptability and hands-on involvement across product marketing content creation, website management, and paid marketing channels. The ideal candidate should be comfortable crafting compelling product messaging and web content, managing WordPress publishing, and optimizing paid search and social advertising campaigns.

Key Responsibilities

• Convert product features into persuasive messaging targeted at millwork and cabinetry business leaders.
• Create diverse marketing materials including landing pages, emails, case studies, one-pagers, ad copy, and assets for campaigns.
• Collaborate with product and sales teams to maintain sharp and consistent positioning throughout the buyer journey.
• Construct, edit, and publish pages on WordPress, ensuring engaging layout, conversion optimization, and on-brand presentation.
• Continually update and improve website content and performance through maintenance, issue resolution, A/B testing, and optimization.
• Plan, execute, monitor, and refine paid search (Google Ads) and social media (LinkedIn, Meta, etc.) campaigns, managing budgets, bidding strategies, audiences, and creative development.
• Analyze campaign performance data and recommend actionable improvements.
• Support demand generation efforts via emails, webinars, events, content syndication, and lead nurturing.
• Contribute to the design and execution of integrated marketing campaigns, tracking funnel metrics to foster a test-and-learn environment.

Candidate Qualifications

• Exceptional attention to detail and ability to manage multiple projects with high-quality delivery.
• Strong organizational skills, efficiency, and deadline orientation.
• Experience in marketing within manufacturing, construction, building products, or other vertical industries.
• Familiarity with marketing automation and CRM tools such as HubSpot, Marketo, Salesforce.
• Competence with analytics platforms including GA4, Google Search Console, and Looker Studio, as well as native reporting within advertising platforms.
• Basic proficiency in design and creative tools like Canva, Figma, and Adobe Creative Suite.
• Experience supporting webinars, events, or field marketing initiatives.
• Ability to travel domestically and internationally up to 20% of work time, including potential weekend travel for industry events. Valid US passport required.
• Physical capability to work prolonged hours seated, view screens for extended periods, and lift 45 pounds or less.

Additional Information

All applicant data will be handled confidentially in line with Equal Employment Opportunity policies.

INNERGY commits to an inclusive and accessible workplace, providing reasonable accommodations for disabilities. This primarily computer-based role may require long hours at a screen and frequent digital communication, with work performed remotely or onsite based on circumstances. Employee wellbeing, flexibility, and safety are priorities.

Equal Opportunity Statement

INNERGY is dedicated to equal opportunity employment, fostering diversity and prohibiting discrimination based on race, color, religion, sex, age, sexual orientation, pregnancy, gender identity, national origin, disability, veteran status, or any other protected attribute.

Location Eligibility

This remote position is open to candidates residing in select U.S. states including Texas, Florida, Missouri, Arizona, Indiana, North Carolina, and Wisconsin. Applications from candidates in states such as California, Colorado, New York, Illinois, or Washington are not eligible due to pay transparency regulations.