Marketing Manager

About the Role

Reachmax360 Digital Marketing Services is seeking a skilled Performance Marketing & Ads Manager to become an integral part of our internal marketing team in Hyderabad. The role requires hands-on expertise in managing substantial international advertising budgets primarily on Meta Ads (Facebook, Instagram, WhatsApp) and Google Ads platforms, with a core emphasis on boosting lead generation, acquiring customers, and driving sales.

This position is particularly suitable for professionals with prior experience in heavily regulated sectors such as Finance, Blockchain, Cryptocurrency, Forex, Financial Investment, and related fields. The candidate must adeptly navigate the challenges these industries present in paid advertising, ensuring campaign stability while maintaining compliance with platform policies.

Key Responsibilities

• Strategize, initiate, oversee, and refine campaigns across Meta Ads (Facebook, Instagram & WhatsApp) and Google Ads (including Search, Display, Performance Max, YouTube, Remarketing).
• Drive generation of qualified leads and maximize return on investment through performance-based marketing initiatives.
• Design and enhance marketing funnels targeting lead acquisition and customer engagement.
• Scale campaigns profitably across diverse international regions.
• Develop audience segmentation, remarketing tactics, lookalike audiences, and optimize for conversions.
• Perform meticulous monitoring of campaign KPIs to implement informed, data-driven adjustments daily.
• Conduct comprehensive A/B tests on creative assets, audience groups, landing pages, ad copies, and bidding strategies.
• Utilize advanced tracking tools including Google Tag Manager, GA4, Meta Pixel, and Conversion API for accurate conversion measurement.
• Deliver detailed weekly and monthly performance reports infused with actionable insights.

Industry Experience

• Proven success managing campaigns in Finance, Blockchain, Cryptocurrency, Financial Investment, Forex, FinTech, Wealth Management, and Trading Platforms.
• Experience working within compliance-sensitive sectors preferred.

International Campaigns

• Expertise in targeting and optimizing campaigns across North America, Europe, Middle East, Asia-Pacific, and other global regions.
• Strong understanding of regional audience targeting, localization, and navigating compliance for diverse geographies.

Skills & Expertise

• Advanced proficiency in Meta Ads Manager including Facebook Lead Generation, WhatsApp lead ads, catalog and dynamic ads, remarketing, Meta Pixel, Conversion API, audience building, and budget strategies such as CBO and ABO.
• Extensive knowledge of Google Ads platforms: Search, Display, YouTube, Performance Max, Remarketing, and Google Merchant Center where applicable.
• Technical acumen with tools like Google Analytics 4, Google Tag Manager, CRM integration, UTM tracking, and strong reporting skills via Excel/Google Sheets.
• Competency in ad account and risk management to uphold campaign continuity in regulated industries.

Compliance & Account Management

• Expertise in managing multiple business portfolios and ad accounts responsibly.
• In-depth knowledge of advertising policies for regulated sectors and proactive risk identification before campaign launches.
• Ability to handle platform reviews, policy appeals, and restriction resolution through formal processes.
• Development and execution of contingency measures to mitigate downtime due to account restrictions.
• Organized management of account assets such as pixels, audiences, and tracking systems implementing best practices to minimize policy violations.

Qualifications & Success Indicators

• Minimum two years of practical experience managing Meta and Google advertising campaigns with substantial budgets.
• Documented achievement of consistent lead generation, high ROAS, reduced cost per lead, and scalable campaign expansion.
• Strong analytical mindset and excellent communication/reporting capabilities.
• Capacity to autonomously oversee complete paid advertising workflows from strategy through execution.

Application Details

• Applicants should submit an up-to-date resume.
• Include portfolios or case studies evidencing prior campaign success.
• Provide key performance indicators such as ROAS, CPL, CPA, and lead volumes.
• List prior industries managed, advertising budgets handled, countries targeted, utilized platforms, and years of experience with Meta and Google Ads.