Lead Designer

About the Role

We seek an experienced Lead Designer to direct the creative vision across a diverse client base at a digital agency. This senior position involves shaping innovative visual solutions from early concept stages through final outputs, setting a high benchmark for design excellence within the company.

As a Lead Designer, your mission is to craft multiple compelling design approaches that encourage client interaction and selection rather than presenting a single conventional solution. Reporting to the agency owner, you will collaborate closely with the technical lead and participate in strategic creative discussions with senior marketing stakeholders handling high-profile accounts.

This role demands sharp conceptual skills, polished design execution, swift production, precision, and confident communication with clients.

Key Responsibilities

• Lead the creative production for the client portfolio, from initial concepts to completed designs.
• Efficiently convert broad or undefined directions into several unique creative proposals to facilitate client decision-making.
• Generate brand-quality creative assets suitable for national campaigns, matching standards of large agencies.
• Oversee quality assurance for all outgoing designs, including reviewing and enhancing work from team members.
• Ensure accuracy and consistency throughout all aspects of design including copy, formatting, calls to action, and adherence to brand guidelines.
• Collaborate closely with the technical lead on projects transitioning from design to development or production stages.

Qualifications and Skills

• An impressive portfolio demonstrating a wide conceptual scope, refined finishing, and experience with projects bearing significant brand implications.
• Proven senior-level conceptual skill, capable of initiating from a blank slate and creating multiple innovative options from broad ideas.
• Ability to work rapidly and consistently, delivering strong initial drafts that need refinement rather than total redesigns.
• Proficient and adept in AI-driven creative tools, with a clear methodology for concept generation, output evaluation, and final design development.
• Strong presence in client interactions, able to present, justify, and adapt creative work effectively during engagements with senior marketing personnel.

Technical Proficiencies

• Mandatory expertise in Adobe Creative Suite, especially Illustrator, InDesign, and Photoshop.
• Expertise and practical experience with current AI creative technologies.
• Highly preferred proficiency in Figma for UI/UX design and collaborative work with development teams.
• Additional advantageous skills include motion graphics, animation, video production, and experience with designing and building email templates.