Ideation Lead - YouTube

About Spawnpoint Media

Spawnpoint Media is a global creative production company with more than 100 specialists dedicated to delivering joy through live-action and gaming entertainment, toys, and digital products. Their content reaches millions of families and they proudly nurture a passionate community exceeding 26 million followers with over 11 billion views. The company is committed to preserving the essence, affection, and excitement of youth in their content, aiming to make a lasting positive impact on families around the world.

Role Overview and Responsibilities

• Conduct consistent and thorough research on the YouTube platform, exploring content, titles, and thumbnails to discover innovative ideas and distinct packaging approaches from a diverse range of related and unrelated audiences and competitors.
• Monitor and engage with external sources including social media, film, TV, traditional media, and evolving real-life trends to stay ahead of pop culture and content developments.
• Analyze internal performance metrics such as views, average view duration, average view percentage, click-through rates, and impressions to identify winning content trends and areas for enhancement that inform creative ideation.
• Efficiently prepare and present research findings and creative concepts to team members and supervisors in a structured and clear manner.
• Contribute actively in weekly ideation sessions alongside showrunners, writers, and packaging strategists for various channels such as Make Waves (Live Action), EYstreem (Minecraft), Milo and Chip (Minecraft & Roblox), and EYreacts (Reaction).
• Integrate and adapt feedback from producers, showrunners, and senior staff into the ideation process to ensure alignment with the channel’s vision and objectives.
• Leverage extensive knowledge of the history of film, TV, YouTube, and traditional media to identify patterns of success and blend these with emerging trends to generate fresh, high-impact content ideas.
• Manage deadlines diligently and maintain organized systems and calendars to ensure smooth workflow and timely delivery of projects.

Qualifications and Skills

• Between 1 to 2 years of professional experience with YouTube content, including at least six months focused on ideation.
• Excellent communication skills paired with a proactive and self-driven approach.
• Reliability in meeting deadlines and the capacity to understand and incorporate constructive feedback effectively.
• Experience using AI tools such as Claude Code and Gemini, with a readiness to apply them in work processes.
• Strong calendar management and time organization capabilities.
• A broad historical understanding of film, television, YouTube, social media, pop culture, and traditional media landscapes.
• Familiarity with Minecraft, Roblox, and live-action YouTube content genres.
• Habitual consumption of diverse content types as part of continuous research and inspiration gathering.
• Creativity to ideate both within defined parameters and through unrestricted, imaginative thinking.

Why Join Us?

If you are eager to be part of a passionate, fun-loving team that creates some of the most beloved content on the internet, delighting billions of young viewers globally, this opportunity at Spawnpoint Media is for you. The company culture fosters enthusiasm for all aspects of YouTube content production and offers a welcoming environment where your contributions can truly make an impact.