General Manager Marketing

Position Overview

Pidilite Industries Limited is seeking a seasoned General Manager for B2B Marketing, responsible for leading marketing strategies within their Industrial Products and Joineries sectors. This role requires over 15 years of relevant experience and emphasizes strategic marketing execution aimed at business growth.

Key Responsibilities

• Design and implement B2B marketing strategies that align with overall company objectives.
• Develop engaging product audiovisuals, brochures, presentations, and tailored marketing materials specific to market segments.
• Craft persuasive value propositions to highlight products and innovations effectively.
• Oversee digital marketing efforts including search engine optimization (SEO), search engine marketing (SEM), maintenance of company website, lead generation activities, and customer relationship management (CRM) programs.
• Manage presence and branding at industry events, exhibitions, and trade fairs by producing impactful content and branding initiatives.
• Work collaboratively with Business Heads, Chief Business Officers, Sales teams, and external agencies to boost brand awareness and drive business development.

Candidate Profile

• Master of Business Administration (MBA) degree from a reputed institute is mandatory.
• Extensive experience of more than 15 years in areas such as B2B marketing, product marketing, brand management, or digital marketing.
• Solid background in industrial sectors including building materials, manufacturing, construction chemicals, or related fields.
• Demonstrated success in content creation, digital marketing campaigns, managing exhibitions, and generating qualified leads.