Freelance Brand Designer

About ProMom

ProMom is an AI-driven companion supporting women throughout the motherhood journey, from conception attempts through pregnancy and postpartum. The app consolidates multiple tools into one seamless experience guided by a Medical Advisory Team of OB-GYNs and pediatricians. The design philosophy prioritizes privacy, eliminates ads, and aims to provide a calming user experience for overwhelmed and exhausted mothers.

Project Overview

The project is midway through a comprehensive app redesign with two in-house UX designers working in Figma, currently paused due to pending brand decisions. The freelance brand designer will take charge of these decisions and provide a brand system for immediate build-out.

Deliverables

• Develop a comprehensive color palette, including options for marketing and an extended app system reflecting user stages (trying to conceive, pregnancy, postpartum) and functional states.
• Create typography direction emphasizing calmness, human qualities, and readability suitable for tired users, evolving current techy styles.
• Refine the existing logo and app icon through subtle enhancements and provide necessary lockups, plus design a new App Store icon optimized for visibility at a small size.
• Define illustration style and general brand design elements that unify app and marketing visuals.
• Establish iconography guidelines for style; collaborate on whether icons need full redesign or restyling.
• Produce a living brand style guide documented in Figma alongside the UX team to ensure system coherence.

Collaboration Approach

The brand designer leads strategic direction and design judgment, with the internal UX designers implementing deliverables. The workflow includes a kickoff meeting, weekly joint working sessions, and shared Figma access enabling real-time integration of brand elements.

Timeline and Logistics

• Start immediately
• Duration of 3 to 4 weeks
• Fully remote with global applicants welcome
• Budget range between $4,000 and $6,000, finalized via scoped agreement
• Payment on a milestone basis via invoicing

Candidate Requirements

• Proven expertise in color, typography, and design systems implemented in live products beyond logos and moodboards.
• Experience bridging brand and product design by delivering actionable assets usable by UX teams.
• Availability for approximately 12 to 20 hours per week during the project period, starting immediately. Candidates currently employed full-time may not be a good fit.
• No existing employment restrictions on external work or intellectual property rights; clean ownership of delivered work is essential.
• Ability to collaborate across time zones, primarily Pacific business hours with some flexibility for colleagues in GMT+3.

Preferred Qualifications

• Background in health, women's health, wellness, or consumer app branding.
• Prior collaboration experience with in-house product teams.