Email Designer

About British Airways

British Airways proudly serves as the United Kingdom's flagship carrier, connecting Britain globally for over a century since launching the first international scheduled flight between London and Paris. The company values innovation and ambition, fostering a work environment that encourages thinking big and continuous growth.

Role Overview

The Email Designer will join the BA.com & App team within the Commercial directorate, focusing on CRM, servicing, and operational communications. The role is central in crafting British Airways' email customer journey by delivering accessible, engaging, and consistent communications that align with the BA brand and enhance customer experience while supporting commercial and operational goals.

Key Responsibilities

• Manage and enhance the CRM email component library and design standards to ensure uniformity, scalability, and accessibility across all customer emails.
• Create visually appealing, clear, and brand-consistent emails spanning marketing, servicing, and operational communications.
• Develop, maintain, and document reusable email elements and templates to promote efficient production and consistent customer experience.
• Collaborate closely with CRM, Content, Brand, and Engineering teams to verify designs are feasible, accessible, and perform well on various platforms.
• Utilize customer insights, testing, and data analysis to refine design layouts, visual hierarchy, and treatments.
• Engage in workshops and team sessions to foster alignment and clarity throughout projects.
• Promote accessibility and inclusive design, ensuring all emails are easy to read, navigate, and compliant across channels.
• Clearly communicate design decisions and rationale to stakeholders and cross-functional teams.
• Ensure that email designs consistently reflect British Airways' look, tone, and digital content standards.
• Advocate for email best practices, component adoption, and design standards across the organization and with partners.
• Support ongoing improvements in design workflows, operations, and processes within CRM communications.
• Assist with additional design-related tasks as necessary, providing support across adjacent responsibilities.

Required Qualifications and Skills

• Highly developed visual design skills emphasizing typography, spacing, hierarchy, and layout specifically for email environments.
• Advanced experience with Figma alongside working knowledge of design systems and modular pattern libraries.
• Strong capability to interpret customer behaviors and needs to craft impactful email experiences.
• Deep understanding of email restrictions such as HTML rendering, responsiveness, image fallback strategies, dark mode, and load behavior.
• Proficiency in conveying design concepts through visual presentations, mock-ups, and prototypes.
• Solid grasp of accessibility standards and inclusive design principles.
• Effective collaboration and communication across CRM, Design, Content, Brand, and Engineering teams.
• Ability to champion quality, consistency, and evolution of design systems.
• Focus on delivering excellent customer outcomes, maintaining accessibility, and consistent brand representation.
• Capability to balance customer priorities, business needs, and technical constraints adeptly.
• Strong skills in stakeholder management and influence.
• Dedication to continuous improvement and adherence to best design practices.
• Capacity to manage multiple priorities while sustaining high-quality output.
• Collaborative mindset coupled with eagerness to assist others and share expertise.

Experience

• A portfolio showcasing strong visual design talents, specifically in email or component-based designs.
• Experience working alongside CRM teams, ESP platforms, or within email template development environments.
• Familiarity with modern email build frameworks, such as MJML, and how design components translate into production-ready HTML.
• Understanding of front-end development concepts including responsive design, mobile-first strategies, and accessibility standards.
• Experience using Figma, design systems, and collaborative tools.
• Proven record working within cross-functional product or marketing teams.
• Background in customer-facing, brand-oriented workplaces.
• Up-to-date knowledge of emerging tools and processes supporting design-to-code workflows.

Benefits

British Airways greatly values its employees, offering more than competitive salaries. Benefits include excellent staff travel perks like unlimited basic and premium standby flights, plus up to 30 discounted ‘‘Hotline’’ fares annually for employees, family, and friends. The company encourages internal mobility and career development, supporting employees to embrace new challenges and advance professionally. British Airways maintains a strong commitment to inclusion and diversity, fostering a culture where every individual can bring their unique creativity and identities to work.

Inclusion & Diversity

British Airways strives to create an inclusive workplace where diversity is celebrated. All colleagues are valued for their individuality, which drives innovation and enriches the organization. The company welcomes applicants from diverse backgrounds and cultures to join its journey towards becoming a Better British Airways.