E-commerce Lead – Data and Merchandising

About ABYAT

ABYAT stands as the largest retail outlet in the Middle East, covering 22,000 square meters and showcasing a wide selection of over 22,000 home improvement products. Since its establishment in September 2005, ABYAT has maintained a strong commitment to customer-centric retailing, backed by robust omnichannel and digital capabilities. Originating in Kuwait and now expanding swiftly in Saudi Arabia with further plans across the GCC, ABYAT is evolving its digital footprint and marketplace presence.

Role Overview

The E-Commerce Lead – Data and Merchandising will take charge of the company’s online platform performance, focusing on optimizing the customer journey and driving merchandising strategies using data insights. This position blends analytics, conversion rate optimization (CRO), personalization, and commercial tactics to deliver revenue growth via experimentation and collaborative efforts across teams.

Key Responsibilities

• Manage site merchandising including category hierarchy, product detail pages (PDP), product listing pages (PLP), navigation, and promotional placements aiming to boost conversion rates and business outcomes.
• Own and develop the CRO and testing roadmap for various site sections such as PDP, PLP, categories, cart, checkout, and landing pages.
• Define and track essential digital key performance indicators like conversion rate, bounce rate, average order value, funnel drop-offs, and cart abandonment.
• Coordinate and maintain the content and merchandising calendar to ensure timely, relevant, and impactful online offerings.
• Collaborate extensively with teams like Technology, Marketing, CRM, Operations, and Business Units to enhance the website experience thoroughly.
• Use behavioral analytics and segmentation to refine the customer journey, identify user experience enhancements, and create hypotheses for testing.
• Deliver detailed monthly performance dashboards covering web and mobile site analytics, campaign results, and progress versus goals.
• Construct business cases and financial models to justify investments in CRO, personalization, and digital experience initiatives.
• Work with Data teams to develop scalable dashboards, KPIs, and frameworks that interpret complex data into actionable insights for higher management.
• Utilize advanced analytics and personalization tools such as Google Analytics 4 (GA4), Tableau, and Customer Data Platforms (CDP)/Customer Experience Platforms (CEP).
• Support the integration and adoption of cutting-edge digital technologies including AI/ML personalization, automation, and innovative UX innovations.

Candidate Requirements

• A bachelor’s degree in Analytics, Data Science, Business, Engineering, or related disciplines.
• At least five years of progressive experience in e-commerce, digital merchandising, or data analytics roles.
• Advanced knowledge and hands-on experience with GA4, Tableau, and Looker Studio.
• Familiarity with search engines, personalization software, and customer engagement platforms such as Algolia, Bloomreach, Klaviyo, and various CDP/CEP tools.
• A proven track record of successfully implementing merchandising and CRO strategies that significantly impact commercial metrics.
• Strong analytical thinking and financial insight that enable turning data into effective actions.
• Exceptional communication capabilities and stakeholder management skills to effectively influence cross-department collaboration.
• Deep understanding of digital marketing channels, performance tracking, and industry best practices.
• Adeptness in following emerging digital technologies and trends including AI/ML, automation, and augmented/virtual reality.
• Ability to thrive in dynamic, fast-growing environments with a driven, innovative mindset geared towards digital transformation.