Director, External Relations

Overview

This role, based in Canada, invites an experienced professional to lead and shape the global brand presence and external communications strategy for a dynamic technology organization. As Director, External Relations, you will be responsible for developing impactful storytelling and managing key relationships to enhance credibility and thought leadership across diverse audiences.

Key Responsibilities

• Formulate and implement global public relations and analyst relations strategies to ensure consistent brand positioning and a strong market footprint.
• Forge and nurture connections with technology journalists, media outlets, editors, and influential industry figures.
• Drive analyst engagement programs by liaising with key analysts and research bodies, coordinating inputs from various internal teams.
• Support executives by preparing strategic messaging, briefing documents, talking points, and media training materials.
• Oversee production of press materials including releases, articles, opinion pieces, and pitches that reinforce company narrative.
• Manage relationships with PR and analyst relations agencies, ensuring alignment with strategic goals and performance standards.
• Monitor and evaluate communications performance, leveraging insights to optimize outreach efforts continually.
• Design and enact crisis communication plans in collaboration with legal counsel and executive leadership.
• Lead and mentor an External Relations team member, fostering professional growth and excellence.
• Develop scalable communication processes, playbooks, and reporting systems suitable for a growing, global company.
• Collaborate with departments such as Marketing, Product, Sales, and People to synchronize external communications with organizational priorities.
• Represent the company at conferences, analyst meetings, and other relevant industry gatherings.

Qualifications

• Over 10 years of experience in corporate communications, public relations, and analyst relations environments.
• Between 3 to 5 years in senior management roles including director-level positions.
• Demonstrated leadership of PR and analyst relations in B2B technology, SaaS, staffing, or professional services sectors.
• Established network within technology media and industry analyst communities.
• Proven track record managing analyst evaluations such as Gartner Magic Quadrants, Forrester Waves, or similar market reports.
• Experience directing external agencies and managing direct reports.
• Strong leadership presence with the ability to influence senior executives and cross-functional teams effectively.
• Excellent communication skills, capable of translating complex ideas into persuasive narratives.
• Robust project management expertise handling multiple priorities and deadlines simultaneously.
• Analytical approach to evaluating communication outcomes and refining strategies accordingly.
• Adept at working autonomously in a fast-paced, global, remote environment.
• Availability to travel occasionally for industry events and team meetings.

Compensation and Benefits

• Competitive salary range between 75000 and 110000 USD annually, aligned with market norms and individual qualifications.
• Flexible paid time off policy encouraging work-life balance.
• Paid parental leave programs.
• Opportunities for career advancement and professional development.
• Stipends supporting wellness and technology needs.
• Employee referral incentives.
• Stock option awards providing ownership opportunities.
• Remote work flexibility promoting inclusivity and work autonomy.
• Engagement with global teams contributing to meaningful technology initiatives.
• Culture fostering diversity, collaboration, ownership, and continuous growth.

Additional Information

The recruitment process is managed by a partner company that reviews applicants through an AI-driven matching system ensuring fair and objective selection. Final hiring decisions rest with the partner organization's internal hiring team. Applicants should understand that personal data will be processed responsibly under applicable data protection laws, with transparency regarding the use of AI tools to assist in the recruitment assessment.