Decision Science Analyst

About Kobie

Kobie is recognized as a Top Workplace nationally, both for onsite and remote work environments. Located in St. Petersburg, Florida, Kobie leads in loyalty programs by fostering strong emotional connections between brands and their customers. The company supports a flexible, remote-friendly work culture that encourages work-life balance with benefits such as flexible time off, nine company-wide holidays, and comprehensive growth and wellness benefits.

Role Overview

As a Decision Science Analyst, you will be embedded in a client-facing team that transforms customer loyalty data into actionable insights, driving enterprise value. You will develop real-time dashboards for varied stakeholders, working with marketing strategies, customer data, and advanced statistical methods. Your analyses will inform the strategic direction of clients' loyalty programs.

Key Responsibilities

• Collaborate with Strategy and Client Services teams to deliver data-driven customer insights that increase sales and profitability via loyalty programs.
• Create and maintain targeted audience lists to support CRM campaign execution and engagement.
• Analyze complex data sets to provide recommendations aligned with client strategies and objectives.
• Develop data visualizations and clear narratives accessible to all stakeholder levels.
• Partner with Data Engineering and Business Intelligence teams to develop new analytical tools and data sources.
• Design learning agendas, test plans, and solutions to strengthen attribution and maximize KPIs like ROI and lifetime value.
• Manage the prioritization and workflow of client requests alongside internal initiatives.

Qualifications and Experience

• 2 to 4+ years in customer analytics, marketing, or CRM.
• Excellent storytelling skills with data to effectively influence senior leadership.
• Experience with data visualization and exploration tools such as Tableau, Power BI, or Sigma.
• Proficient in customer segmentation techniques including RFM analysis, cluster analysis, and regression modeling.
• Strong project management ability, capable of handling multiple projects simultaneously.
• Bachelor's degree in Statistics, Marketing, Economics, or Computer Science required.
• Python and SQL programming skills preferred.
• A Master's degree in Statistics, Economics, Applied Mathematics, or an MBA is desirable.
• Knowledge of fundamental marketing and loyalty concepts is advantageous.

Company Values and Culture

Kobie is committed to diversity, equity, and inclusion, fostering an environment where all employees can express their authentic selves. Employment decisions are merit-based, without discrimination on any legally protected grounds. The company supports DEI initiatives through various internal committees and policies upheld by all employees and leadership.

Additional Information

The hiring process may involve AI tools for preliminary application reviews and assessments; however, final decisions rest with human recruiters. Applicants interested in understanding the handling of their data are invited to inquire further.