Creative Strategist

About the Role

We seek an experienced Creative Strategist to spearhead performance-driven creative initiatives for our company. This position bridges data analytics, innovative thinking, and business growth by developing new creative concepts, expanding successful campaigns, and maintaining consistent output that converts audiences effectively. This is a senior role requiring substantial D2C health sector experience managing significant ad spend internally.

Primary Responsibilities

• Lead and own the performance creative strategy across various paid advertising channels.
• Analyze top-performing advertisements and use insights to form scalable creative directions.
• Continuously refine creative materials guided by performance data.
• Make strategic decisions about what campaigns to test, expand, or modify.
• Generate a steady stream of innovative and effective creative concepts, reframing angles and hooks.
• Spot breakthrough opportunities that go beyond simple iteration.
• Encourage the team to push forward with bold, high-impact ideas capable of scaling.
• Utilize AI tools such as Higgsfield to speed up creative development and build systems that allow rapid iteration and testing.
• Keep abreast of new AI-driven tools and workflows, integrating them into both idea generation and execution.
• Comprehend core performance metrics like CAC, MER, and CVR deeply to direct creative strategies.
• Leverage data to prioritize creative projects, identify market patterns, gaps, and trends, and formulate and lead structured testing hypotheses.
• Collaborate closely with growth, copywriting, and design teams to ensure strategic alignment and transparent communication of objectives.

Candidate Qualifications

• Substantial direct experience within the D2C health market is mandatory.
• Proven success managing millions of dollars in in-house advertising spend, with clear impact linked to creative outcomes.
• Demonstrated leadership in shaping performance creative strategy, beyond just campaign execution.
• Exceptional creative intuition and a history of producing scalable winning ads.
• Consistent ability to develop fresh and impactful creative angles and concepts.
• Strong understanding of the factors that drive conversions in paid media contexts.
• Expertise using AI tools to enhance creative workflows effectively.
• An analytical mindset capable of translating data insights into practical creative actions.
• Comfortable working in dynamic, fast-paced environments experiencing rapid growth.

What Defines Success

• Reliable delivery of high-impact, performance-oriented creatives.
• Introduction of breakthrough concepts fueling scalable business expansion.
• Strong connections between data-derived insights and creative decision-making.
• Efficient creative processes enhanced by AI technologies.
• Quantifiable improvements in advertising performance across paid channels.