Copywriter

About Trade

Trade is revolutionizing how specialty coffee enthusiasts discover and enjoy their favorite brews at home. Hosting the largest market of premium, independent roasters in the U.S., Trade offers over 500 fresh coffee options from more than 55 notable roasters, delivering directly to customers. Our platform simplifies and personalizes coffee discovery, supporting small roasters to grow and thrive, while building a unique destination for those passionate about their daily cup.

Role Overview

We seek an experienced, voice-driven Copywriter to produce engaging and persuasive copy across all stages of the customer journey. Reporting to the Chief Marketing Officer, this role involves crafting copy for performance-driven ads, email campaigns, product storytelling, editorial pieces, and branded moments. The ideal candidate thrives on finding the perfect wording, understands how tone shapes trust, and is eager to influence a beloved brand associated with great coffee.

Key Responsibilities

• Create compelling text for paid media, emails, direct mail, landing pages, organic social media, and other channels.
• Establish and uphold Trade's consistent brand voice and personality across both digital and physical touchpoints.
• Collaborate with Growth teams to develop performance-focused copy balancing brand values and conversion metrics.
• Work alongside editorial and content teams to narrate the stories of our roasters, coffees, and community.
• Write content for brand campaigns, seasonal events, product launches, and cultural initiatives.
• Craft copy throughout the product experience including onboarding, quizzes, in-app messages, and subscription communications to ensure a distinct Trade customer interaction.
• Partner with Brand Designers to ensure harmonious integration of copy and visuals.
• Create scalable copy templates and frameworks to enhance efficiency without compromising quality.
• Clearly present ideas and copy drafts to cross-functional teams and leadership.
• Keep abreast of cultural trends, competitor creatives, and emerging best practices to maintain a fresh and relevant brand voice.
• Offer feedback and editorial guidance to contractors and external partners to ensure alignment with brand standards.

Candidate Profile

• Confident and adaptable writer with a unique voice and meticulous attention to writing craft.
• Comfortable producing everything from brief taglines to extended editorial articles.
• Skilled at balancing brand storytelling with performance-based copywriting.
• Well-organized, able to manage multiple projects and deadlines while maintaining high standards.
• Collaborative with a humble, team-centric approach and openness to feedback.
• Curious and passionate about language, culture, and specialty coffee.

Required Qualifications

• Minimum of 3 years’ experience in copywriting, ideally within consumer-facing or direct-to-consumer brands.
• Portfolio demonstrating a broad range of work including brand, performance, and editorial copy.
• Experience writing for paid media campaigns, email marketing, landing pages, and websites.
• Deep understanding of tone, brand voice, and their impact on brand perception.
• History of working collaboratively with designers to create unified creative outputs.
• Comfortable leveraging data and performance insights to refine copy.
• Knowledge of AI-driven search and SEO best practices.
• Strong communication skills for providing and receiving creative feedback.
• Experience in startup or rapid-growth company environments.
• Familiarity with subscription or marketplace business models is advantageous.

Work Environment

Our office, located in Midtown Manhattan, is open three days a week (Tuesday through Thursday) for onsite collaboration. We prioritize face-to-face interaction to enhance real-time problem solving, speed decision-making, and foster innovative teamwork—ideal for people who value close-knit collaboration while developing impactful work.

Compensation and Benefits

• Competitive base salary ranging from $80,000 to $120,000 annually, dependent on experience.
• Comprehensive benefits including company-paid health, dental, and vision insurance, 401(k) with company match, flexible spending accounts, and paid leave policies.
• Unlimited vacation policy.
• Annual $500 stipend for purchasing premium coffee.
• Twice-monthly catered lunches in a pet-friendly office environment.
• Two paid days annually dedicated to company-sponsored community service.
• Opportunity to contribute and grow with a mission-driven, value-oriented business and an experienced leadership team.