Analyst/Senior Analyst, B2B Digital Marketing

About Agoda

Agoda was founded in 2005 by two passionate entrepreneurs who aimed to make global travel accessible and simple. Currently part of Booking Holdings, Agoda has a workforce spanning over 7,000 members from 90 countries. The company specializes in connecting travelers worldwide with hotels, flights, and experiences via advanced data-driven technology and innovation.

Team and Role Overview

The Analyst/Senior Analyst role is part of the B2B Digital Marketing team within Agoda's broader B2B Marketing unit. This team focuses on creating scalable marketing campaigns for partners operating through B2B2C channels, collaborating closely with Commercial, Product, Data, and regional marketing groups to ensure effective campaign execution, clear performance measurement, and actionable partner insights.

Key Responsibilities

• Conduct experiments and improve campaign performance by testing ad structures, bidding, and pricing strategies on platforms such as Google, Bing, Tripadvisor, and Trivago.
• Develop predictive models through data science techniques to analyze large-scale campaign impacts, including assessing TV campaign effects on bookings and price elasticity.
• Create and maintain performance dashboards, extract insights, identify growth opportunities, and present findings to stakeholders.

Required Qualifications and Skills

• A Bachelor’s degree or higher in a quantitative field such as computer science, mathematics, engineering, business, or science from a top university.
• Proficient verbal and written English communication skills.
• At least two years of experience in data analysis from elite consulting firms, investment banking, private equity, strategy/business roles, or rapidly expanding global technology companies.
• Experience with data analysis software or databases such as SAS, R, SPSS, Python, VBA, SQL, and visualization tools including Tableau or Power BI.
• Ability to prioritize speed and efficiency, making decisions based on objective evidence rather than intuition.
• A strong sense of ownership and motivation to influence outcomes positively.
• Excellent organizational capabilities, meticulous attention to detail, and ability to work independently.

Preferred Additional Experience

• Background in digital marketing or e-commerce.
• Familiarity with A/B testing methodologies and related metrics.
• Strong presentation and negotiation skills.
• Effective teamwork and collaborative attitude.

Equal Opportunity Commitment

Agoda values diversity and inclusivity, ensuring employment decisions are merit-based and free from bias related to gender, age, race, religion, sexual orientation, disability, veteran status or any legally protected characteristics.

Additional Information

This role is based onsite in Jiddah, Makkah, Saudi Arabia, with relocation support available.

Applications are carefully retained for future opportunities, with privacy and data protection maintained according to policy.

Agoda does not entertain unsolicited third-party agency applications.