Amazon Ads Analyst

About Zeroharm Sciences

Zeroharm Sciences Private Limited, established in 2020 by Sachin Darbarwar, is focused on preventive healthcare and nutraceuticals. The company produces plant-based supplements using nanotechnology that emphasizes high bioavailability. For more information on their products, visit their official site.

Role Overview

We seek an Amazon Ads Analyst who thrives working extensively within the Amazon Advertising Console. The core responsibilities include comprehensive keyword research, executing and optimizing ad campaigns, bid management, and scaling advertising efforts for Amazon India. The role demands identifying effective keywords, enhancing campaign performance, and driving profitable growth through ongoing campaign refinement.

Core Responsibilities

• Conduct extensive keyword searches for new and existing products utilizing tools such as Amazon Brand Analytics, Helium 10, DataHawk, and others.
• Create detailed keyword lists including high-volume, high-conversion, long-tail, competitor, branded, and category keywords.
• Continuously identify fresh keyword opportunities via Search Term Reports and customer search behavior analysis.
• Track and improve keyword rankings to boost organic visibility.
• Adjust keyword bids based on metrics like ACOS, ROAS, CTR, CVR, and CPC.
• Regularly implement negative keyword strategies to avoid ad spend waste.
• Research ASINs and competitors to find new growth opportunities.
• Work with the catalog team to enhance keyword indexing across all product messaging and brand pages.
• Maintain an organized master keyword sheet per product and expand the keyword base.
• Stay informed about Amazon search trends, seasonal keywords, and competitor movements.
• Set up, launch, and manage diverse Amazon ad campaigns including Sponsored Products, Brands, Display, and Video.
• Construct campaign architectures employing Auto, Manual, Keyword, Product, and Category targeting.
• Configure budgets, bidding approaches, placements, and ensure compliance with internal naming and organizational standards.
• Perform rigorous campaign quality assurance before launches.
• Monitor daily campaign performance, optimize bids, budgets, and targeting for effectiveness and profitability.
• Pause campaigns that underperform, and scale successful ones, conducting A/B tests on keywords and strategies.
• Analyze data and prepare detailed performance reports highlighting insights and trends.
• Manage advertising budgets efficiently, ensuring optimal spend and campaign scalability.
• Support product listing improvements including titles, bullets, backend keywords, A+ Content, and Brand Store presence.
• Ensure account health by resolving issues and adhering to Amazon’s advertising policies.

Qualifications & Expectations

• At least three years of direct experience managing Amazon Advertising campaigns.
• Proficient in the Amazon Advertising Console with hands-on experience in launch, management, optimization, and scaling of ads.
• Strong understanding of various campaign types and bidding strategies.
• Experience with keyword research tools and interpreting campaign data.
• Advanced skills in Excel or Google Sheets.
• Detail-oriented with excellent communication and teamwork skills.
• Willingness to work onsite at Hitech City, Hyderabad, six days per week.

• Experience in D2C or FMCG brands on Amazon India is a plus.
• Familiarity with Amazon Seller Central and marketplace analytic tools such as Helium 10, DataHawk, Perpetua, or Pacvue is preferred.
• Knowledge of Amazon SEO and listing management is advantageous.
• Amazon Ads Certification is beneficial.

Success Indicators

• Expansion of high-performing keywords.
• Improved keyword rankings and reduced advertising costs (ACOS, TACOS).
• Increased returns on advertising spend and reduced wasted budget.
• Accurate campaign launches and effective budget use.
• Timely and insightful performance reporting.
• Comprehensive keyword repositories maintained for all products.

Additional Details

This position requires working onsite at the company's location in Hitech City, Hyderabad, with a six-day workweek. The role is best suited to professionals passionate about continuous campaign improvement and able to thrive in a fast-paced startup environment.