Arya Suman

About

Performance marketing intern with hands-on experience in Meta Ads, audience targeting, campaign tracking, and performance analysis. Background in digital media and digital marketing with experience creating and optimizing content for audience engagement.

Experience

• Meta Ads Intern
  Socio Lab
  Apr 2026 – Present
• Digital Marketing Intern (SEO)
  Webinfimatrix
  2026 – 2026
• Assistant Producer
  Bharat Update
  Mar 2024 – Dec 2024
• Digital News Producer
  Janta TV
  Nov 2022 – Mar 2024

Education

• Diploma in Digital Marketing
  Internshala
  Digital Marketing · 2025 – 2025
• Master of Journalism & Mass Communication
  GJUS&T
  Journalism & Mass Communication
• Diploma in Journalism
  Delhi University
  Journalism
• Bachelor of Journalism & Mass Communication
  Delhi University
  Journalism & Mass Communication

Skills

• Canva
• Shopify
• Google Tag Manager
• Google Ads
• Meta Ads
• SEO
• Audience Targeting
• Campaign Tracking
• Google Analytics 4
• Meta Pixel
• Ctr
• Cpc

Projects

• Google Ads + Website Project
  WordPress, Google Ads

  Built a WordPress website with basic SEO structure; executed Google Ads campaigns focused on traffic and lead generation.

• Social Media Campaign Execution
  Instagram, Facebook

  Created and tested content across Instagram and Facebook platforms; analyzed engagement patterns to understand audience behavior and preferences.

• Full Funnel Marketing Strategy
  GA4

  Developed a full-funnel marketing strategy using GA4 data insights; planned audience targeting, landing pages, and email funnel flow; improved user journey from awareness to conversion by structuring audience targeting, landing pages, and email flow.

Courses & certifications

• Google Analytics 4
• Digital Marketing (5-month Placement Guarantee Program) · Internshala