Program Manager - Social Marketing

Job Overview

The Program Manager of Social Marketing plays a pivotal role in executing and supporting the social media strategy, campaigns, and activations, shaping the brand's digital identity. Acting as a trusted social media expert within the Mazda Marketing team, this position provides clear guidance, in-depth platform expertise, and a strong understanding of customer interests and community dynamics. The role ensures social media efforts align with broader brand, marketing, and business objectives.

Key Responsibilities

• Manage social media platforms, supporting campaign planning and content strategy during vehicle launches, brand activities, and major marketing events.
• Coordinate Mazda’s social media presence across channels by collaborating with agency teams on content planning, publishing schedules, community engagement, and real-time interactions.
• Serve as subject matter expert in Sprinklr platform management, optimizing publishing workflows, governance, reporting, and fostering cross-functional collaboration with agencies and customer experience teams.
• Work closely with creative and strategic teams to develop platform-specific content and recommendations tailored to audience behavior and campaign goals.
• Track platform trends, audience dialogue, and campaign results to identify improvement opportunities and inform future strategies.
• Assist in coordinating social media support for live events, product launches, partnerships, and real-time coverage.
• Support internal and agency teams in managing timelines, approvals, deliverables, and publishing workflows for social media initiatives.
• Contribute to social media playbooks, campaign strategies, performance reporting, and internal presentations.
• Support the execution of integrated social marketing strategies, including paid, organic, influencer, and community management channels.
• Collaborate with Brand, Media, PR, CRM, Retail, Experiential, Motorsports, and agency teams to ensure social media aligns with overall marketing campaigns.
• Identify culturally relevant themes, platform trends, and audience insights to guide content and campaign creation.
• Manage creator and influencer programs, overseeing planning, coordination, content creation, approval processes, and performance monitoring.
• Foster relationships with internal stakeholders, agencies, creators, platform partners, and vendors to facilitate social media campaign execution.
• Maintain social performance reporting, budget tracking, invoice management, and spend reconciliation across social media projects.
• Perform additional tasks as assigned while adhering to organizational policies and standards.

Work Experience & Qualifications

• Minimum 5 years managing multiple social media accounts and content coordination.
• At least 3 years in senior-level strategic social marketing roles, including agency partnership management.
• Demonstrated ability in identifying business growth opportunities and implementing effective plans.
• Preferred experience in automotive or premium brand categories.
• Familiarity with large-scale social management platforms, ideally Sprinklr, for publishing, community management, governance, reporting, and collaboration.
• Experience managing extensive influencer campaigns, covering strategy, creator selection, execution, and assessment.

Education

• Bachelor’s degree in Arts or Sciences (BA/BS) required or equivalent combination of education and experience.

Knowledge, Skills & Abilities

• Strong understanding of social media platforms, audience behaviors, and social marketing nuances.
• Effective application of social media knowledge to address diverse challenges and opportunities.
• Proficient communication and presentation skills across formats and settings.
• Ability to cultivate relationships across multiple teams and organizational levels.
• Knowledge of relationship marketing and operational processes.
• Attention to detail in proofreading and correcting outbound communications.
• Excellent time management and organizational abilities in a fast-paced, matrixed environment.
• Adeptness at managing multiple priorities and adapting to changing demands.
• Proactive and adaptable approach focused on continuous improvement.

Physical Demands

• Regular verbal communication and listening.
• Continuous visual focus and observation.

Remote Work Eligibility

This role supports remote work in numerous US states including Alabama, Arizona, California, Colorado, Connecticut, Delaware, the District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Compensation

The salary range is $87,000 to $126,225 annually, determined by the candidate's education, experience, skills, and internal equity considerations.