Marketing Manager

Overview

This opportunity is to join a partner company positioned in the United Kingdom as a Marketing Manager, responsible for leading the complete marketing lifecycle from strategy formulation through to campaign execution, optimization, and performance reporting. The role marries demand generation, marketing operations, automation, and analytics within a remote, agile environment where innovation and ownership are highly valued.

Key Responsibilities

• Design, implement, and manage integrated multi-channel marketing campaigns such as webinars, virtual events, guides, and thought leadership activities aimed at driving pipeline and increasing customer engagement.
• Set clear campaign goals aligned with pipeline objectives and assess the impact on revenue generation.
• Analyze funnel metrics to pinpoint areas for optimization and apply data-driven enhancements.
• Collaborate with subject matter experts to create and expand thought leadership initiatives across diverse platforms.
• Oversee campaign schedules, asset preparation, promotional efforts, and post-campaign performance assessments.
• Develop and refine marketing automation processes using HubSpot, including landing pages, forms, segmentation, and lifecycle marketing workflows.
• Lead email marketing efforts, encompassing promotional campaigns, newsletters, and transactional messaging.
• Ensure marketing operations maintain best practices with clean data, standardized procedures, and efficient automation frameworks.
• Conduct A/B testing on emails, landing pages, and workflows to boost engagement and conversions.
• Map buyer journeys from awareness through opportunity stages, crafting relevant nurture campaigns.
• Work with sales teams to identify and resolve conversion obstacles, enhance lead quality, and improve lead handoffs and feedback mechanisms.
• Manage content strategy and user experience for the resource center, including gating policies and performance measurement.
• Support partner marketing, events, and co-marketing tactics through strategic planning and execution assistance.
• Maintain an up-to-date marketing calendar and generate reports related to engagement, conversion metrics, pipeline influence, and revenue impact.
• Employ AI technologies to enhance campaign ideation, content creation, automation, analysis, and reporting functions.

Candidate Requirements

• Proven track record in managing marketing campaigns end-to-end with a focus on demand generation and marketing operations in a data-focused setting.
• Hands-on experience with HubSpot’s automation tools, workflow design, segmentation strategies, landing page creation, and performance reporting, or similar platforms.
• Ability to interpret marketing analytics and utilize insights to enhance campaign effectiveness and measurable business results.
• Expertise in coordinating complex, cross-channel campaigns tied to pipeline growth and revenue goals.
• Excellent project management and organizational skills for managing multifaceted initiatives.
• Strong written and verbal communication capabilities with dedication to consistent messaging and brand coherence.
• Familiarity with AI tools integrated into marketing workflows, including generating ideas, content development, reporting, and automation.
• Critical evaluation skills for AI-generated content to balance automation benefits with necessary human oversight.
• Prior experience in B2B SaaS, finance, ERP, or similar technological sectors is advantageous.
• A proactive ownership approach, analytical mindset, flexibility, and effectiveness within remote work settings.

Benefits and Work Environment

• Completely remote work setup offering flexibility to operate from preferred locations.
• Significant autonomy in managing marketing strategy, execution, and measurable outcomes.
• Direct contribution opportunity to pipeline and business growth in a dynamic, low-bureaucracy environment that encourages experimentation.
• Competitive salary commensurate with experience.
• Chance to engage with a widely trusted product adopted by thousands of organizations globally.
• Supportive team culture with close collaboration among marketing, sales, and executive leadership.
• Access to cutting-edge AI marketing tools and innovative strategies to continually improve effectiveness.

Additional Information

Applications are managed by the partner company, with decision-making and subsequent hiring steps conducted internally. Data submitted during application processes will be treated according to relevant data protection laws, including GDPR, and AI tools may assist in screening applications without replacing human judgment. Applicants may request further details about data usage upon inquiry.