Marketing Manager

Overview

The Marketing Manager at Main & Vine will lead the development and coordination of marketing initiatives, policies, programs, and social media strategies to elevate brand presence and revenue growth for the company.

Primary Responsibilities

• Enhance placement, products, programs, and content to boost traffic and drive revenue.
• Collaborate with property teams and corporate units including revenue, food & beverage, and marketing departments to achieve measurable objectives.
• Plan and oversee digital advertising and promotions while ensuring set goals are met.
• Conduct keyword research, copywriting, and manage website text and images for hotel listings and websites.
• Regularly update website content and photography to maintain relevancy.
• Generate reports tracking marketing and social media activities to assess digital initiatives.
• Ensure brand compliance across all company operations.
• Enhance internal and external communications, including creation of web, video, and social media materials.
• Support reputation management by monitoring hotel presence on review platforms like TripAdvisor, Yelp, Google, OTAs, and responding appropriately with property teams.
• Design and implement full-funnel integrated media strategies to increase brand awareness, conversion, and revenue.
• Create original visual content such as images, videos, and reels tailored for social media.
• Manage media strategy deployment across platforms including META, SEM, Display, OTA's, and Affiliate channels.
• Assist with graphic design for menus, collateral, and advertisements using Adobe Suite, Lightroom, Photoshop, among others.
• Cultivate and execute a data-driven social media strategy focused on Facebook and Instagram for hotel and restaurant accounts.
• Develop and curate engaging content ensuring a consistent brand voice across social media channels.
• Collaborate to establish a social media calendar with marketing and property teams.
• Track industry trends through social media monitoring.
• Identify growth opportunities by forming partnerships with local businesses, CVBs, and Chambers of Commerce.
• Contribute to social media and influencer marketing strategy development and execution aligned with hotel goals.

Qualifications and Skills

• Exceptional written and verbal communication abilities.
• Strong interpersonal skills and customer service orientation.
• High organizational aptitude with great attention to detail.
• Analytical mindset paired with effective problem-solving capabilities.
• Proven leadership and supervisory skills.
• Competence in budget creation, implementation, and monitoring.
• In-depth understanding of sales and marketing principles and techniques.
• Proficiency with Microsoft Office or similar software.
• Bachelor's degree in business, marketing, or related fields required; master's degree preferred.
• Minimum of three years of professional experience in a relevant marketing role.

Equal Employment Opportunity

Main & Vine is committed to equal opportunity employment and complies with the Americans with Disabilities Act (ADA). We provide reasonable accommodations for qualified individuals with disabilities throughout the hiring and employment process.

About Main & Vine

Main & Vine Hospitality Management Group, based in Lexington, Kentucky, collaborates closely with hotel and restaurant owners who prioritize relationship-building as well as results. Named after the hotel located between Main and Vine Streets, their founder's career origin, the company embodies a personalized connection to place, combining hands-on management and a century of expertise to help owners, teams, and properties achieve their highest potential.