Marketing Content Creator

Role Overview

JOEY is seeking a dynamic Content Quarterback to spearhead a pivotal function within its Brand & Marketing team. This key position centers around transforming various marketing efforts—ranging from campaigns and product launches to athlete and creator collaborations—into engaging, shareable content.

This is not a typical social media or project management role, but rather a creative production role demanding an individual with a knack for rapidly and resourcefully bringing ideas to fruition. Responsibilities include direct content creation, collaborating with athletes, creators, agencies, and utilizing tools such as AI to produce compelling content.

Primary Goals

• Ideate and develop authentic, original content concepts.
• Translate marketing initiatives into captivating content pieces.
• Seize real-time content opportunities ensuring a steady stream across the organization.
• Enable others' ideas, and leverage various partnerships and modern technology to deliver content efficiently.
• Manage and supervise the entire content calendar and workflow from conception through execution.

Main Responsibilities

• Maintain and curate the weekly and monthly content calendar covering Brand, Retail, DTC, Community, Partnerships, and Events.
• Act promptly to identify and capitalize on emerging content opportunities.
• Create content using mobile devices, AI tools, and lightweight production technologies.
• Collaborate and coordinate content creation with creators, athletes, agencies, and freelance contributors.
• Handle shooting, editing, organizing, and publishing across multiple platforms and formats.
• Repurpose existing materials to generate innovative content.
• Oversee relationships with diverse content partners, managing seeding, requests, timelines, approval processes, and asset collections.
• Develop and maintain an organized pipeline of content opportunities and deliverables.
• Identify and resolve production challenges swiftly.
• Regularly propose new content ideas weekly and creatively execute ideas within varying budgets.
• Maintain a well-organized library of creative assets and content.

Initial 90-Day Plan

• Gain in-depth understanding of the brand, products, and marketing goals.
• Execute existing campaigns, launches, and creative projects on schedule.
• Build strong partnerships with creators, athletes, agencies, and internal teams.
• Establish consistent production scheduling across all marketing channels.
• Ensure the master content calendar remains well-organized and up-to-date.
• Identify quick improvements to boost content production speed and quality.
• Introduce and test innovative content ideas that can be swiftly executed.
• Design repeatable content workflows scalable with business growth.

Success Metrics

• Reliable weekly delivery of high-quality content.
• Timely support for marketing campaigns, launches, and retail efforts.
• Growth in participation from creators and athletes.
• Accelerated time from content concept to publication.
• Effective use of creator, athlete, and user-generated content across channels.
• Up-to-date content calendar and comprehensive asset library.
• Strong, cross-functional collaboration within Brand, Retail, DTC, and Partnerships teams.

Qualifications and Desired Profile

• Minimum five years’ experience in creating content for brands, agencies, creators, or personal platforms.
• Demonstrated creative instincts with a proactive approach to actualizing ideas.
• Proficient in shooting, editing, writing, and managing content diversified across formats.
• Experienced in collaborating with creators, agencies, production partners, and freelancers.
• Adept with AI and state-of-the-art creative tools to speed up production.
• Exceptional organizational skills capable of juggling multiple creative projects.
• Resourceful and inquisitive, comfortable working independently without needing constant direction.
• Background in consumer packaged goods, lifestyle, sports, or consumer brands is advantageous.

Ideal Candidate Characteristics

A passionate creator who instantly visualizes how to bring ideas to life using available personnel, tools, and assets without waiting for perfect conditions or significant budgets. Thrives in fast-paced settings, embraces multiple responsibilities, and continuously seeks innovative storytelling methods. Most of all, eager to help build a brand’s identity from inception creating content that genuinely engages and delights audiences.