eCommerce Commercial Insights Analyst

About Dyson

Dyson is a leading global technology company expanding rapidly across multiple categories and geographies. Since establishing its Canadian headquarters in Toronto in 2006, Dyson has grown significantly with diverse teams spanning digital, direct sales, field sales, and their expanding network of Dyson Demo stores. The company fosters a vibrant campus culture focused on collaboration, continuous learning, and social engagement by having personnel co-located.

Role Overview

The eCommerce Commercial Insights Analyst is a pivotal role requiring the ability to analyze large datasets to extract actionable insights that shape strategic business decisions. This role involves collecting and interpreting sales and marketing data, optimizing digital performance, and contributing to the improvement of the online customer experience on Dysoncanada.ca and related media channels.

Key Responsibilities

• Generate, update, and present weekly performance and promotional reports that inform business choices.
• Utilize advanced data platforms including MS Excel, Tableau, and Adobe Analytics to process large data volumes and provide trend analysis and business insights.
• Collaborate with eCommerce sales leadership to support planning for sales strategies, promotions, forecasting, and assortment evaluations.
• Develop and maintain Adobe and Tableau dashboards to enable users to access data insights independently for informed decision-making.
• Manage special projects and respond to ad hoc business data requests.
• Monitor customer behavior changes on the eCommerce platform and communicate findings and recommendations to the eCommerce and broader teams.
• Analyze various data sources such as digital analytics, customer feedback, and session replay tools to investigate issues and suggest data-driven solutions.
• Support the design and post-analysis of multivariate and A/B testing in collaboration with the eCommerce team.
• Ensure the accuracy and integrity of digital data tagging on multiple Dyson digital properties.
• Create compelling visual reports to clearly display performance metrics, trends, and recommended actions.
• Stay updated on industry trends and analytics platform changes, assessing their impact on current initiatives.
• Work with product marketing teams to deeply understand customer preferences and construct integrated cross-channel customer journeys.
• Partner with eCommerce and media teams to measure channel effectiveness (SEO/SEM, Display, Paid Social, Affiliates), support forecasting, and highlight opportunities to enhance user engagement and conversions.

Candidate Profile

• A bachelor’s degree or higher in Business, Marketing, Economics, or related discipline is required.
• Between 3 to 5 years of experience in sales analytics, with strong knowledge of eCommerce user journeys, digital usability, and user experience principles.
• Intermediate proficiency in MS Excel; experience with Tableau is advantageous.
• Strong expertise in web analytics tools such as Adobe Analytics and Google Analytics, including understanding data collection and processing methodologies.
• Excellent storytelling skills to simplify complex data for non-technical audiences.
• Demonstrated ability to identify digital optimization opportunities through data insights and translate them into actionable testing and campaigns.
• Skilled in verifying and debugging analytics data for quality assurance.
• Proficient in creating impactful data visualizations and reports.
• Knowledgeable of data management practices, multi-channel marketing, and conversion rate optimization strategies.
• Able to balance strategic thinking with day-to-day execution of business goals.
• Proactive problem-solver who adds value to the team and supports colleagues.
• High attention to detail, strong sense of urgency, and commitment to quality work output.
• Builds effective professional relationships with key stakeholders.
• Excellent organizational, planning, project management, and communication skills, including presentations to senior and peer audiences.

Compensation and Benefits

The position offers an annual salary ranging from $80,000 to $100,000 with potential bonus opportunities.

Financial Benefits:

• Company matching contributions to retirement savings plan.
• Life Insurance and Accidental Death and Dismemberment coverage paid by the company.
• Short-term and long-term disability insurance.
• Employee referral incentives.
• Discounts on Dyson products.

Lifestyle Benefits:

• Generous paid time off including floater holidays, sick leave, and vacation.
• Comprehensive maternity leave program.
• Employee assistance program for support.

Diversity and Accessibility

Dyson is dedicated to creating an inclusive workplace that represents the diversity of the community. Reasonable accommodations are provided during the hiring process upon request for candidates with disabilities. Employment decisions are made without discrimination based on race, color, religion, national origin, gender, sexual orientation, age, disability, veteran status, or other protected characteristics.