Director, E-Commerce - Business Performance

About FULLBEAUTY Brands

FULLBEAUTY Brands™ is a leading fashion and lifestyle retailer catering to the plus-size market through online and catalog platforms, offering a curated selection of top plus-size brands and thousands of products.

Position Overview

The Director of E-Commerce – Business Performance is responsible for steering the digital commercial strategy and enhancing the online business success across a portfolio of brands. This role focuses on driving revenues, profitability, customer growth, and retention while fostering a data-driven and customer-centric approach.

Key Responsibilities

• Manage the e-commerce business performance for multiple brands, accountable for revenue, conversion rates, average order value, customer acquisition and retention, and lifetime value.
• Monitor daily business metrics to identify risks and opportunities; implement corrective actions to meet financial goals.
• Develop annual business plans, seasonal strategies, and quarterly growth initiatives in collaboration with Merchandising, Planning, and Finance teams.
• Lead weekly business reviews leveraging data and customer insights to guide prioritization and resource allocation.
• Balance achieving short-term goals while maintaining long-term brand integrity and customer value.
• Craft digital go-to-market strategies aligning with seasonal launches, promotions, and business objectives.
• Collaborate with Merchandising, Marketing, Creative, and Planning to ensure coordinated product launches and promotional tactics that reflect brand identity and maximize engagement.
• Track consumer and competitive trends to adapt future strategies.
• Drive initiatives to boost customer acquisition, repeat sales, and lifetime value in partnership with CRM, Loyalty, and Paid Media teams.
• Lead personalization efforts using data segmentation and modern e-commerce technologies to enhance onsite experience, merchandising, offers, and customer journeys.
• Continuously improve site navigation, merchandising, content presentation, and promotional execution to simplify customer journeys and increase conversions.
• Work closely with Technology and UX teams to define requirements for new features and platform enhancements, ensuring rigorous testing and optimization.
• Utilize analytics to translate customer behavior, market trends, and performance metrics into actionable business insights and recommendations.
• Set clear metrics for business initiatives, report outcomes to executive leadership, and proactively identify risks and opportunities.
• Lead and develop a high-performing cross-functional e-commerce team, fostering a culture of accountability, collaboration, mentorship, and continuous learning.
• Partner with senior leadership to build organizational capabilities and cultivate future leaders.

Minimum Qualifications

• Bachelor’s degree required; MBA is preferred.
• Over 10 years of progressive leadership experience in e-commerce within retail, apparel, or consumer brand sectors.
• Proven track record managing digital businesses with responsibility for revenue and commercial outcomes.
• Experience managing multiple brands or business units in complex retail environments.
• Skilled in digital go-to-market strategies that drive measurable growth.
• Deep understanding of customer acquisition, CRM, loyalty, retention, and lifetime value methodologies.
• Experience leading personalization initiatives leveraging customer data, behavioral insights, and contemporary e-commerce platforms.
• Familiarity with Salesforce Commerce Cloud and modern e-commerce ecosystems.
• Strong analytical, financial, and communication abilities with executive presence.
• Demonstrated leadership in managing and developing teams.
• Passion for cultivating customer-focused brands and dynamic teams.

Benefits

• Comprehensive medical, dental, and vision insurance plans.
• Employer contributions to Health Savings Accounts.
• 401(k) plan with company match.
• Employee assistance programs.
• Hybrid work schedule for corporate roles.
• Business casual dress code.
• Wellness programs and initiatives.
• 30% merchandise discount across brand family.
• Additional discounts on travel, cellphone plans, and more.
• Generous paid time off and a culture promoting internal advancement.
• Life insurance coverage.
• Support programs for employees and their families during hardship.

Equal Opportunity Employer

FULLBEAUTY Brands™ is committed to equal employment opportunity without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.