Creative Lead, Organic Social

About Garage

Garage revolutionizes the procurement of vital assets in essential American industries, starting with fire departments where acquiring critical vehicles and equipment was once a lengthy process spanning months. Our platform streamlines discovery, payments, freight, paperwork, warranty, and financing into minutes instead of months. Operating nationwide across all 50 states, Garage has expanded rapidly, increasing revenue over tenfold within a year. Headquartered in New York, Garage has secured $18 million in funding from prestigious investors including Y Combinator and Initialized Capital.

Role Overview

This position is ideal for a versatile professional who can plan, film, edit, and analyze organic social content. You will fully manage Garage's organic social presence—from crafting content strategy and capturing footage to editing and analyzing performance metrics. With visually compelling vehicles such as fire trucks and ambulances as your subjects, you'll develop a content engine that builds a strong community presence and makes Garage a familiar name in industries that keep America moving.

Key Responsibilities

• Lead the organic social media strategy and content creation across Facebook, Instagram, YouTube, and TikTok, targeting both buyers and sellers.
• Personally handle the majority of shooting and editing, working onsite with clients, attending conferences, and capturing dynamic field footage.
• Create a consistent and scalable content production system, including defined formats, series, and shot lists for efficient weekly execution.
• Set up and manage measurement frameworks to track retention, follower growth, shares, traffic to profile links, and impact on sales and gross merchandise volume.
• Use data-driven insights to refine content, discontinuing underperforming formats and amplifying successful ones, explaining the rationale behind changes.
• Develop on-camera talent from the internal team as well as external operators, mechanics, and chiefs to enhance content authenticity.
• Collaborate with marketing teams to repurpose top organic content for paid ads, emails, and conference materials.

Candidate Profile

• Thrives in high-growth, fast-changing environments with diverse daily tasks.
• Exudes creativity combined with strong analytical skills to justify creative decisions with data.
• Has genuine interest in Garage’s niche or is quick to develop interest in the field.
• Exhibits excellent judgement, integrity, and openness to handling varied tasks.

Minimum Qualifications

• Bachelor’s degree from an accredited institution.
• Over four years of experience producing social-first video content, validated by a compelling portfolio.
• Proficient in solo video production including shooting (framing, lighting, audio) and editing using tools like Adobe Premiere, Capcut, and After Effects.
• Demonstrated success in growing social media accounts or channels with documented impact based on performance metrics.
• Deep understanding of social media algorithms and current effective formats.
• Ability and willingness to test content elements quickly and adapt based on analytics.
• Prepared to travel for filming requirements.
• Comfortable operating independently with minimal supervision in a nascent and dynamic startup environment.

Preferred Qualifications

• Experience expanding marketplace businesses.
• Background in growing audiences within technical, specialized, or trade sectors.
• Working experience alongside creators or specialists as on-camera talent coordinators.
• Additional skills in photography and static graphic design beyond video production.

Company Values

• Growth mindset, emphasizing continual personal and professional development alongside company expansion.
• Humility, fostering a culture where the best ideas prevail and openness to correction is valued.
• Customer-centric approach; the company’s success is directly tied to customer success.
• Agility in execution, focusing on rapid progress through informed bets and iterative improvements.

Why Join Garage?

• Work on a product that is essential to everyday operations of local communities nationwide.
• Be part of a rapidly scaling company backed by $18 million in funding.
• Join a highly skilled, high-performing team drawn from top-tier firms.
• Become one of the early employees, integral to foundational company growth and collaboration with founders.

Benefits and Compensation

• Competitive salary ranging from $100,000 to $140,000 annually plus stock options.
• Comprehensive health, dental, and vision insurance fully covered by the company.
• Unlimited annual paid time off in addition to company holidays.
• Daily provided lunch and dinner meals.
• A wellness stipend of $100 per month.
• 401(k) plan with employer matching.
• Pre-tax commuter benefits.
• Biannual company-wide team retreats.
• Relocation support for eligible candidates.