Conversion Rate Optimization (CRO) Specialist
Cremorne, Victoria, Australia · Full Time
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Where you'll work
Job description
About the Role
Country Road, Australia's beloved lifestyle brand known globally, seeks a Conversion Rate Optimization (CRO) Specialist to elevate and expand our experimentation capabilities. This role integrates closely with eCommerce, Digital Product, and Marketing divisions to transform customer data into strategic insights. The CRO Specialist will implement experiments, analyze performance metrics, and enhance web and app user experiences to foster a culture of continuous testing and learning that boosts conversion rates, revenues, and overall customer satisfaction.
Key Contributions
- Design and execute A/B and multivariate testing across web and mobile platforms.
- Conduct comprehensive funnel analysis from Product Listing Pages (PLP) through Product Detail Pages (PDP), Cart, and Checkout.
- Identify areas of user friction and opportunities for optimization to improve customer pathways.
- Interpret data into clear, business-oriented insights to inform decisions.
- Influence commerce strategies including promotional efforts, messaging, and user experience enhancements.
- Collaborate cross-functionally with Product, Marketing, and eCommerce teams to implement experimental initiatives.
- Maintain and advance CRO reporting systems and experimental frameworks.
Capabilities & Experience
- Extensive background in CRO, digital analytics, or eCommerce optimization, preferably within retail or multi-brand settings.
- Demonstrated record of driving conversion and revenue growth through testing and data-driven insights.
- Proficiency with experimentation tools such as Optimizely, VWO, or Adobe Target.
- Strong expertise in analytics platforms including GA4 and Adobe Analytics.
- Familiarity with behavioral analytics tools like Hotjar, Contentsquare, or FullStory.
- In-depth knowledge of eCommerce funnel dynamics and consumer behavior patterns.
Benefits & Perks
- Bi-annual product allowance and 40% discount for employees and immediate family across all Country Road Group brands along with access to sample sales.
- Flexible leave options including birthday, volunteer, and personal leave.
- Comprehensive health and wellbeing support featuring health insurance, around-the-clock employee assistance programs, discounted gym memberships, and financial advisory services.
- Robust parental leave program with 18 weeks paid leave and return-to-work clothing allowance.
- Opportunities for career growth within the diverse House of Brands.
- Annual learning programs supporting professional development.
- Engagement with impactful community and charity initiatives across various social causes supported by the company.
About Country Road Group
Country Road Group, headquartered in Australia, encompasses iconic brands such as Country Road, Trenery, Witchery, Mimco, and Politix. We pride ourselves on a collaborative culture emphasizing courage, curiosity, and purposeful impact—prioritizing customers, communities, and sustainable practices. Acknowledging Aboriginal and Torres Strait Islander peoples as Traditional Owners, the Group commits to inclusivity and accessibility in our workplace.
Inclusion & Accessibility
We value diversity and are dedicated to providing necessary accommodations throughout the recruitment process. Candidates needing support or adjustments are encouraged to inform us at any stage.