Content Creator

About Betty

Betty is a unified creative agency focused on innovation and improvement. We strive to enhance everything from ideas to consumer experiences, serving diverse clients in sectors including consumer packaged goods, retail, health, and wellness. Inspired by the legacy of Betty Quadracci, our co-founder, we champion inclusive and inventive strategies that produce impactful results. We're seeking a passionate, collaborative Content Creator for our Chicago team who prioritizes remarkable, culture-driven work and agency advancement.

Role Overview

As a Content Creator, you will conceptualize, shoot, edit, and design engaging content tailored to platforms such as Meta, TikTok, YouTube, and X. You will translate briefs, trends, and insights into compelling stories that resonate authentically with brand voices and target audiences. Balancing fast-turnaround social content with refined campaign materials, you will remain attuned to cultural movements and emerging opportunities for brand visibility. Collaborating with creatives, strategists, and marketing professionals, you will help conceive and refine fresh ideas. Additionally, you will partner with media and strategy teams to evaluate content performance and apply insights for continuous enhancement.

Key Responsibilities

• Develop and execute concept-driven, platform-native content including shooting and editing across major social channels.
• Transform briefs and cultural trends into strong, authentic brand narratives adapted for each platform.
• Maintain creative flexibility to manage both rapid social content and polished campaign work according to audience and channel needs.
• Stay informed on cultural and digital trends to identify impactful engagement opportunities.
• Collaborate actively with creative teams and marketing to generate innovative content ideas.
• Analyze content effectiveness in partnership with media and strategy groups to optimize and refine creative output.

Candidate Requirements

• 1 to 3 years of demonstrated experience producing engaging social media content for brands.
• Extensive familiarity with content creation on Meta and TikTok platforms, including up-to-date knowledge of trends and engagement tactics.
• Proficiency in Adobe Creative Suite and Canva.
• Experience with and enthusiasm for leveraging AI technologies to enhance creative development.
• Strong skills in layout design, photo direction, and hands-on content creation.
• Ability to juggle multiple projects and deliver quality work within fast-paced environments.
• Excellent interpersonal and communication abilities for effective collaboration.

Preferred Skills

• Experience both behind the camera (directing) and in front of it (appearing on screen).
• Prior work experience in a creative agency setting.
• Skill with Adobe Premiere and After Effects.
• Knowledge of social media analytics tools and applying data-driven insights to improve content.

Benefits and Culture

Eligible employees receive comprehensive benefits including medical, prescription, dental, vision insurance, 401(k) retirement plans, paid leave, holidays, and more. Betty and its affiliate Quad uphold equal opportunity principles, fostering an inclusive environment free from discrimination and harassment of any kind. We are committed to cultivating a workplace where all employees can thrive without compromising their identity. This is a drug-free workplace.