Cluster Manager - HDFC BB - Raigarh

Overview

The primary responsibility for this role is to generate insurance business through assigned relationship or channel partners within a specific area or zone. The role involves persuading these partners to encourage their customers to invest in Birla Sunlife Insurance products. This includes providing comprehensive pre-sales and post-sales support to both partners and clients, along with managing a dedicated team. The position aims not only to meet targets but also to ensure consistent quarterly growth.

Challenges

• Managing market volatility, especially as Birla Sunlife Insurance primarily sells unit-linked policies.
• Dependence on the HDFC Branch Banking Model within an open architecture framework, requiring alignment with the bank's priorities.
• Balancing compliance with procedural requirements and meeting channel partners' expectations.

Key Responsibilities

• Achieve premium and revenue targets to contribute to the company's overall growth.
• Maintain continuous engagement with channel partners, including multiple bank branch heads.
• Identify and communicate with key decision-makers, sharing information with Relationship Heads (RH) and Zonal Heads (ZH).
• Leverage organizational reward and recognition (RnR) activities actively.
• Innovate branch activities to enhance customer penetration.
• Ensure smooth execution of sales and process functions to optimize business potential, including communication of process changes via training modules.
• Guarantee sales activities such as calls, issuance, and complaint handling are conducted without interruption.
• Manage relationships across various levels to align with desired business outcomes.
• Be knowledgeable about insurance and banking products to effectively support bank customers.
• Develop new business opportunities within allocated relationships to maximize productivity and top-line growth.
• Utilize innovative approaches to improve database penetration with channel partners.
• Focus on achieving FLS activation metrics: 40% activation and 2 cases per active with average ticket size of 50,000 INR.
• Maintain an optimal product mix: 50% traditional, 40% ULIP, and 10% term insurance.
• Ensure 15% of business exceeds benchmark figures from TATA; contribute sales input based on channel needs.
• Identify training requirements for internal teams and channel partners.
• Regularly scrutinize business performance and report relevant insights to leadership.
• Engage customers via welcome calls to enhance relationships.
• Achieve persistency targets by timely renewals, resolving customer queries as needed.