Brand Trainer - Adidas

Role Overview

The Area Brand Trainer is tasked with delivering specialized brand training across several store locations, ensuring that employees possess thorough product understanding and customer service competencies to boost sales performance and enhance the brand's customer experience. This position also supports employee succession planning and monitors key performance indicators to customize effective training programs.

Key Responsibilities

• Organize and execute consistent training sessions at designated retail locations focusing on brand knowledge and service excellence.
• Conduct orientation for new hires and provide refresher sessions for current staff members.
• Align all training content with brand guidelines and overarching business objectives.
• Track store and individual performance metrics to identify gaps and devise tailored training interventions.
• Deliver coaching and constructive feedback post-training to consolidate learning.
• Stay informed about new product launches and ensure store personnel are knowledgeable and adept at product promotion and sales techniques.
• Encourage a strong brand culture and uphold professional brand representation among teams.
• Identify promising store personnel for development and succession planning, working closely with store managers to monitor progress.
• Maintain detailed records of training attendance and provide comprehensive reports on training impact to management.
• Communicate training results and performance insights to Area Managers and the Brand Training Manager.

Candidate Requirements

• Possession of a Bachelor's degree in Business, Retail, or a related discipline.
• Two to three years of experience in retail or brand training, ideally within a multi-location retail environment.
• Solid understanding of retail operations and excellence in customer service methodologies.
• Strong skills in presentation, communication, and interpersonal interaction.
• Capacity to analyze performance data and develop focused, actionable training plans.