Brand Manager

About HealthPost Group

HealthPost Group, originating over 37 years ago as a family enterprise in Golden Bay, is founded on the principle that living naturally well should be accessible to everyone. We are a values-oriented ecommerce group trusted by customers throughout New Zealand and Australia.

Role Overview

We are looking for an energetic Brand Manager to provide a creative voice and steer brand development for HealthPost, Flora & Fauna, and Nourished Life. This role involves enhancing market presence in both New Zealand and Australia while leading a talented team. Reporting directly to the Chief Marketing Officer, you will take ownership of brand campaigns, systems, partnerships, and packaging.

Key Responsibilities

• Develop and implement brand strategies in alignment with the CMO to boost market presence.
• Act as brand guardian with creative approval authority across three distinct brands.
• Manage daily partner relationships and coordinate activations efficiently.
• Apply brand guidelines and sound commercial judgment to all marketing campaigns.
• Lead a small team of three, including Artworkers and a Natural Health Expert.
• Collaborate closely with marketing, sales, and product development teams to drive brand success.
• Track brand performance metrics and refine strategies based on insights.
• Integrate AI technologies and innovative workflows into brand management processes.
• Maintain strong relationships with external partners and agencies to support brand growth.

Qualifications & Experience

• A qualification in Marketing, Business, or a related discipline.
• Between 3 to 5 years of proven experience in brand management or a comparable role.
• Solid grasp of market research techniques and consumer behavior analysis.
• Excellent communication and interpersonal capabilities.
• A passionate creative thinker keen on advancing brand development.
• Ability to work effectively within a collaborative team setting.
• Competency with digital marketing tools and data analytics.

Above all, candidates should possess a positive, proactive attitude combined with emotional intelligence and professional maturity.

Benefits & Culture

• Join a close-knit, collaborative, and experienced team.
• Work within a B Corp certified, ethical, and value-driven organization.
• Enjoy a flexible and enjoyable workplace atmosphere.
• Located at Eden Terrace with parking available; the company offsets staff commute emissions.
• Access staff discounts, birthday leave, social events, and volunteering opportunities.
• Contribute meaningfully to a vision that emphasizes lasting wellbeing impacts for individuals and the environment.