Brand Designer, Creative X

About Our Team

Creative Experiences (Creative X) serves as a global integrated creative agency, shaping the creative vision and perception of Meta's brands globally. We produce all consumer brand content and user experiences for Meta and its platforms: Facebook, Instagram, and WhatsApp. Our mission is to pioneer fearless creativity that redefines social interaction. Our team is composed of some of the industry's top talents, creating meaningful and beautiful work that reaches nearly five billion people across these major brands. We focus on nurturing elite talent in a community-driven environment that encourages career growth.

Our Work Methodology

We have established effective collaboration models involving agencies and a broad creative network across the company. Leading the development of innovative films, content, and experiences on our channels, we also guide external agencies in producing content across TV, print, and outdoor advertising. This approach guarantees a consistent and compelling creative narrative that resonates globally through our extensive app user base.

Role Overview

We seek a brand designer who excels in crafting holistic, enduring brand design systems. The ideal candidate demonstrates expertise in brand architecture, craftsmanship, and design thinking, with experience managing integrated projects. This role requires versatility across diverse media platforms and proficiency in creating detailed design systems. You will be an innovative conceptual thinker capable of transforming ideas into compelling visuals, managing projects with autonomy from conception through to execution.

In collaboration with the CX Design team, your focus will be on building foundational brand elements and scalable toolkits that support high-quality campaigns and activations across various channels. Your work will translate strategic goals into precise design systems, templates, and guidelines, maintaining brand consistency, expressiveness, and cultural relevance on a global scale.

Key Responsibilities

• Develop and refine timeless brand foundations for Instagram, anchored in strategic thinking and high-quality craftsmanship.
• Create scalable brand systems, including templates, guidelines, components, and asset frameworks to support multichannel campaigns and activations.
• Generate original design concepts spanning various marketing platforms, balancing creative exploration with system discipline.
• Engage hands-on through every project phase—from sketching and prototyping to final refining—ensuring meticulous attention to detail and quality.
• Manage projects end-to-end by driving creative development, overseeing feedback iterations, and delivering on schedule while adhering to brand standards.
• Communicate work effectively using compelling storytelling to explain design strategies, trade-offs, and craftsmanship.
• Align and influence internal stakeholders to support brand initiatives.
• Collaborate cross-functionally with creatives, researchers, product managers, marketers, engineers, and external agencies to serve a global audience.
• Simplify complex narratives into clear, engaging brand expressions that convey intent and cultural significance.
• Contribute positively to team culture by fostering curiosity, energy, experimentation, and constructive feedback, elevating creative standards.

Minimum Qualifications

• Demonstrated experience in defining and scaling visual identity systems for global brands or consumer products, converting strategies into practical guidelines and toolkits.
• A portfolio showcasing diverse projects with clear impacts on brand identity, business outcomes, or measurable results.

Preferred Qualifications

• Ability to create frameworks suited for global markets that accommodate localization and cultural diversity without compromising brand integrity.
• Aptitude for operating effectively amid ambiguity by creating structure and progress when solutions are not predefined.
• Skills in motion design or strong partnership experience with motion graphics to expand brand systems into animation and dynamic storytelling.
• Experience designing for technology ecosystems encompassing multiple platforms such as consumer hardware and wearables.
• Committed ongoing development of AI-related skills, such as prompt engineering and agent orchestration, and awareness of emerging AI technologies.
• Proficiency in integrating AI tools to optimize workflows and improve efficiency and quality metrics.
• Dedication to implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality controls.

About Meta

Meta develops technologies that enable people to connect, build communities, and grow businesses. Since launching Facebook in 2004, the company has transformed digital social connections. Its suite of apps like Messenger, Instagram, and WhatsApp serve billions worldwide. Meta continues to innovate beyond traditional screens toward immersive technologies like AR and VR, aiming to shape the future beyond the confines of screens, distance, and physical laws.

Diversity and Inclusion

Meta is an Equal Employment Opportunity and Affirmative Action employer, committed to non-discrimination and inclusion in hiring. It prohibits discrimination based on various protected classes and also considers qualified individuals with criminal histories as per applicable laws. The company participates in E-Verify where required and may use AI/ML technologies in recruitment processes.

Accessibility

Meta offers reasonable accommodations for candidates with disabilities throughout recruitment. Requests for accommodations can be made as needed.

Compensation

The salary range for this position is $149,000 to $209,000 annually, plus bonus, equity, and benefits. The exact compensation depends on skills, qualifications, experience, and location. The listed figures refer to base salary exclusive of additional incentive components.