Assistant PR Manager

About Treasury Wine Estates

Treasury Wine Estates (TWE) stands as a leading global wine company committed to Boldly Cultivating value through its brands, people, and environment, aiming to inspire enriched and joyful communities. The company champions growth by cultivating strong teams that drive innovative and confident decisions. TWE is dedicated to becoming the world's most desirable luxury wine company, celebrated for creating exceptional experiences for consumers, customers, partners, suppliers, and employees.

Role Overview

The Assistant PR Manager for Emerging Markets supports the development and execution of public relations and marketing communication strategies across multiple wine brands key to Asia (excluding Greater China), the Middle East, and Africa. This position plays an instrumental role in enhancing brand visibility, expanding consumer engagement, and executing strategic campaigns that encompass media relations, influencer outreach, and events.

Key Responsibilities

• Assist in crafting and implementing annual PR and communications plans to strengthen brand positioning across priority markets.
• Identify new storytelling angles, seasonal opportunities, and brand partnerships to elevate visibility and relevance.
• Deliver integrated campaigns blending media engagement, influencer marketing, and event management aligned with brand goals.
• Work collaboratively with brand and customer marketing teams to synchronize campaign timing and impact.
• Draft press materials including releases, alerts, and PR pitches tailored to brand messaging.
• Localize global content to maximize consumer recruitment and engagement.
• Support integrated campaign executions focusing on earned media and influencer advocacy.
• Lead media event planning alongside brand teams and oversee PR agencies ensuring campaign adherence to briefs and budgets.
• Manage budgets related to PR and campaign activities, ensuring cost control and timely reporting.
• Produce detailed PR coverage reports and enhance reporting standards by monitoring campaign outcomes.
• Maintain comprehensive databases of media contacts, key opinion leaders, and influencers.
• Track press and social media coverage, analyzing industry trends to advise internal stakeholders strategically.
• Establish and nurture relationships with media, journalists, influencers, and creators for amplified organic coverage.
• Coordinate with PR agencies to secure deliverables, maintaining budget and brief compliance.
• Serve as liaison between regional and global teams to ensure consistent brand messaging.
• Provide monthly updates on PR activities, media coverage highlights, and key market insights to internal teams.
• Contribute to internal communication efforts, fostering alignment across departments.
• Monitor reputation risks and assist Senior PR Manager with communication responses and contingency plans.
• Help develop risk mitigation communication strategies as necessary.

Candidate Profile

• Bachelor's degree or higher in Communications, Public Relations, Marketing, or related field.
• At least 5 years of experience in communications, public relations, or agency environments.
• Passion and demonstrated experience in the luxury sector, especially luxury brands, lifestyle, wine, and food & beverage industries.
• Proven expertise in designing and executing luxury marketing, communications, and PR campaigns.
• Excellent written and verbal English communication skills are essential.
• Strong multitasking capabilities with meticulous attention to detail and project management skills.
• Ability to cultivate and maintain strategic relationships with stakeholders.
• Knowledge of media landscapes in assigned markets considered advantageous.
• Self-driven, capable of working independently while managing multiple priorities concurrently.
• Team-oriented with a positive attitude, good interpersonal skills, and commitment to deadlines.
• Understanding of communication and engagement principles with a continuous learning mindset.
• Flexibility to adjust working hours and travel to events as required.

Why Join Treasury Wine Estates?

• A company culture that encourages bringing your full self, courage in ideas, and collaborative achievement.
• Opportunities for global career development supported by structured programs promoting health, wellbeing, and growth.
• Employee benefits include a generous product allowance to experience the world’s most desirable wines.
• Annual leave of 20 days, medical insurance, quarterly wine allowances, and an additional paid day off known as “TWEforME Day.”
• Comprehensive rewards, discounts, and wellbeing initiatives tailored to employee needs.

Diversity and Inclusion

TWE values diversity and aims to build a workforce reflective of its consumers across all demographics. The company is an equal opportunity employer and provides accommodations to support all applicants who require assistance during the hiring process.