Appointment Setting Specialist

About Techplus Media and CXO TV

Techplus Media operates CXO TV, a premier platform designed to connect technology brands with top-tier enterprise decision-makers like CIOs, CTOs, CISOs, and Digital Leaders across India. Through a variety of formats such as interviews, roundtables, webinars, conferences, and leadership forums, CXO TV fosters meaningful discussions and business engagement within the enterprise technology sector.

Role Summary

We are seeking an enthusiastic and outcome-focused Senior Inside Market Consultant (IMC) to advance our marketing and business development efforts. This position amalgamates functions of Sales Development Representative, Lead Generation, Appointment Setting, and Delegate Acquisition. Candidates will identify and engage senior-level prospects, qualify leads, arrange meetings for sales teams, and encourage registrations for exclusive CXO events. The role requires flexibility to work in shifts based on regional time zones including APAC, Middle East, Europe, Australia, UK, and North America.

Key Responsibilities

• Research and identify target enterprise accounts and key decision-makers.
• Generate quality B2B leads through outbound calls, emails, LinkedIn, and other outreach channels.
• Qualify prospects aligning with campaign goals and client criteria.
• Manage a precise sales pipeline and maintain CRM data integrity.
• Schedule appointments between qualified prospects and sales or business development teams.
• Run outbound prospect campaigns, follow up to maximize meeting success, and coordinate calendars to ensure seamless meeting flow.
• Invite and confirm attendance of senior technology and business leaders for executive forums including roundtables, conferences, and webinars.
• Engage C-level executives and senior IT leaders maintaining attendee profiles aligned with sponsors’ objectives.
• Drive registration and attendance for both physical and virtual events.
• Establish and nurture long-term relationships with enterprise decision-makers by maintaining regular communication and understanding their business and technology priorities.
• Build and update accurate enterprise databases and ensure timely CRM updates of interactions, follow-ups, and meeting results with high-quality data and reporting.

Required Qualifications and Skills

• Proficient spoken and written English communication skills (mandatory).
• Strong interpersonal and communication capabilities.
• Confidence and experience in making outbound calls to senior executives.
• Skilled in cold calling and consultative sales conversations.
• Competency in LinkedIn prospecting and professional email communication.
• Ability to work independently and consistently meet monthly performance targets.
• Effective negotiation skills and persistence in follow-ups.
• Comfort in thriving within a fast-paced, target-driven environment.

Eligibility and Experience

• At least 2 years of relevant experience in one or more of the following: Sales Development Representative (SDR), Lead Generation, Appointment Setting, Delegate Acquisition, B2B Inside Sales, Business Development, Event Delegate Acquisition.
• Experience interacting with senior business or technology leaders.
• Strong phone etiquette and communication skills.
• Graduate in any discipline.
• Flexibility to work shifts aligned with campaign regional time zones.

Preferred Experience

• Background in B2B Technology Media, SaaS, IT Services, Technology Events, Conference Production, Digital Marketing Agencies, Executive Engagement, or Enterprise Sales.

Performance Metrics

• Number of qualified leads generated.
• Meetings successfully scheduled.
• Delegate registrations and event attendance conversions.
• Lead-to-opportunity conversion rates.
• Accuracy and currency of CRM data.
• Contribution to monthly revenue targets.
• Client satisfaction ratings.

Why Join Us?

• Opportunity to collaborate with India’s leading enterprise technology community.
• Direct engagement with influential CIOs, CTOs, CISOs, and business leaders.
• Work alongside prominent global technology brands.
• Attractive incentives coupled with career advancement potential.
• Experience a hybrid work environment fostering learning and entrepreneurial spirit.