About
Business Intelligence Analyst with experience transforming customer and operational data into actionable business insights. Skilled in Power BI, SQL, Python, and Excel with hands-on experience in dashboard development, customer analytics, campaign optimization, forecasting, and ROI analysis.
Experience
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Coordinator, Data & Business Intelligence AnalystTamimi MarketsApr 2024 – Present
Designed and optimized a SAR 1.9M loyalty campaign that generated SAR 32.3M in incremental sales, achieving a 4.08× ROI on gross profit. Introduced Python into the analytics workflow, enabling efficient analysis of datasets exceeding 1 million rows and expanding analytical capabilities beyond Excel. Identified and resolved calculation gaps in business- critical reports, improving the accuracy of key metrics including incremental sales and customer churn. Performed customer behavior and campaign performanceanalyses to uncover root causes of business challenges, delivering actionable insights that improved engagement and commercial performance. Partnered with Marketing, PR, Loyalty, and Social Media teams to translate analytical insights into business strategies, optimizing customer engagement, campaign effectiveness, and brand awareness initiatives. Leading the automation of loyalty reporting in collaboration with IT, replacing manual reporting processes with scalable and reliable reporting solutions.
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Training & Development Support DivisionSaudi AramcoJun 2024 – Aug 2024
Designed the end- to- end workflow for the T&D Transformation employee suggestion program. Facilitated workshops between employees and HR leadership to evaluate submitted initiatives and support organizational transformation efforts. Developed a Power BI dashboard to monitor initiative progress, providing management with real-time visibility into project status.
Education
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Bachelor of SciencePrince Mohammad Bin Fahd UniversityManagement Information Systems · Aug 2020 – Aug 2024
Skills
Courses & certifications
- Beyond Traditional Analytics - Generative AI · King Fahd University of Petroleum and Minerals · 2025
🤝 Volunteering
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King Abdulaziz Center for World Culture (Ithra). · Volunteer Leader & Council Member · 2019
Served on the Volunteer Council, developing initiatives to improve volunteer retention, engagement, and professional development. Supported large- scale events including Saudi National Day, Eid Al- Fitr, Tanween, and the Saudi Film Festival in high-pressure environments. Led volunteer operations across teams of 50+, 30, and 25 volunteers to improve operational performance and volunteer experience. Contributed over 3,500 volunteer hours.