US Junior Creative Strategist

About the Role

Join a high-performing team focused on driving growth through paid social channels in the US market. As a Junior Creative Strategist, you will lead the creative direction for US advertising, shaping concepts and testing strategies to acquire new customers. This entry-level role welcomes candidates eager to develop their skills in social media creativity and strategy within a dynamic environment.

Key Responsibilities

• Drive and execute the US creative strategy by crafting concepts, hooks, and angles while managing a weekly testing roadmap for paid social campaigns.
• Create your own content including scripting, filming UGC-style ads, designing social assets with tools like Canva, and editing footage; some comfort with on-camera work is expected.
• Manage creator outreach end to end in both the US and UK markets, serving as the primary liaison for performance content creators.
• Collaborate with US agency partners to generate fresh ideas, adapt winning content, and assist in developing briefs that propel creative initiatives.
• Convert global creative strategy into clear and engaging briefs suitable for the in-house team to implement locally.
• Analyze campaign performance across Meta, TikTok, and YouTube by monitoring CPA, CTR, CVR, and CPM metrics, informing iterative testing cycles.
• Stay informed on US consumer trends, competitor creatives, and platform updates to provide actionable insights to the team.

Candidate Profile

• Possess 1 to 2 years of experience in creative, marketing, or content roles; exceptional candidates with less experience may also be considered.
• Solid understanding of creative strategy principles and their impact on linking audience insights to effective performance.
• Strong skills in writing clear and insightful briefs that effectively guide creative teams.
• Capable copywriter able to produce engaging hooks, scripts, and headlines tailored for social media platforms.
• Well-versed in current social media trends and best practices across Meta, TikTok, and YouTube with thoughtful opinions on content success factors.
• Knowledgeable in analyzing creative performance metrics like CTR, hook rate, and CPA to optimize creative output.
• Organized with the ability to juggle multiple briefs and markets simultaneously without oversight lapses.
• Comfortable creating content including scripting and asset building in Canva; video creation or on-camera experience encouraged but not mandatory.

Work Environment & Culture

The ideal candidate thrives in fast-paced settings, embraces innovative thinking, and values teamwork. Commitment to ambitious goals and a passion for creativity are highly encouraged.

Compensation & Benefits

• Competitive annual salary between $80,000 and $90,000 based on skills and experience.
• Hybrid work schedule: in-office presence required Mondays, Tuesdays, and Thursdays; remote work option available on other weekdays.
• Generous vacation: 30 paid days off plus Federal holidays.
• Free access to company nutrition products.
• Two weeks annually to work remotely from any location.
• 401K retirement plan participation.
• Commuter benefits to ease travel expenses.
• Paid volunteer days to support community involvement.
• Enhanced family leave provisions.
• Dog-friendly office environment.
• Monthly gym membership support and personalized nutrition plan.
• Free one-on-one therapy services provided through BetterHelp.
• Private medical, health, and life insurance coverage.
• Paid employee referral incentives.
• Biannual company events celebrating achievements.

Diversity & Inclusion

The organization values diversity and inclusion as fundamental strengths that foster creativity, challenge perspectives, and improve products. The workplace ensures equitable opportunities for all employees regardless of background, encouraging a culture where differences are embraced and every voice is heard.