Social Media Manager

About Two Palms Media and the Role

At Two Palms Media in Sydney, we foster a creative culture where our team is valued and work-life balance is prioritised. Our agency thrives on curiosity and dedication, producing culturally relevant, high-quality integrated campaigns across social and talent platforms. As a Social Media Manager, you’ll collaborate closely with the Integrated Director and team to develop strategies, plan campaigns, and deliver on briefs with excellence.

Core Responsibilities

• Support senior colleagues by gathering information and research necessary for briefs and pitch deck development.
• Analyze industry trends, competitor activities, and media options to enhance PR strategies and campaign effectiveness.
• Identify and suggest improvements to agency processes to achieve more efficient or superior outcomes.
• Proactively escalate challenges and present solutions to management.
• Serve as a primary client liaison on select projects, managing expectations, timelines, and deliverables.
• Lead client meetings to ensure alignment on priorities and team accountability.
• Generate qualified talent lists and negotiate contracts, ensuring compliance with Australian Marketing Codes and clear expectations for talent deliverables.
• Coordinate content approvals and ensure adherence to Talent Briefs and client feedback.
• Manage seeding campaigns, ensuring they meet budget, timing, and targets.
• Produce campaign performance reports aligned with client metrics and KPIs and conduct competitor analyses.
• Assist with research and preparation of presentations for pitches and new business development.
• Maintain administrative tasks such as budget tracking and travel arrangements.
• Plan monthly social content calendars and brief creative teams for execution.
• Develop innovative social-first creative concepts for campaigns, product launches, and cultural moments, ensuring platform relevance.
• Support social content scheduling across platforms with appropriate tools.
• Write engaging captions for organic and paid social posts respecting brand tone and guidelines.
• Manage social communities by responding to engagement, directing customer inquiries appropriately, and skillfully handling sensitive situations.
• Create monthly social media reports tracking success against Key Performance Indicators.
• Contribute actively to creative brainstorming sessions to generate ideas and identify social media trends.
• Organize send-outs for competition winners and product promotions tied to social campaigns.

Key Qualities and Expectations

• Strong interest in various disciplines and market sectors served by Two Palms.
• Sharing well-executed competitor or creative campaigns with the team to inspire innovation.
• Develop a comprehensive understanding of the agency's vision, values, and service offerings.
• Exemplify excellent organizational and multitasking abilities to manage multiple projects effectively.
• Demonstrate outstanding verbal and written communication skills.
• Adapt readily to shifting project priorities driven by team and business requirements.

Remuneration

The position offers a total annual package of $90,000 plus superannuation.