Social Media Manager

About Later

Later stands as the premier influencer marketing platform, supporting brands to orchestrate memorable campaigns with confidence. Through a combination of authentic creator partnerships, proven analytics, and expert advice, Later eliminates uncertainty in influencer marketing strategies. Powered by an AI-driven platform and extensive proprietary data—including billions of social engagements and over $2.4 billion in verified influencer sales—Later equips teams with predictive insights before campaign launch.

Trusted by industry leaders like Nike, Wayfair, Unilever, and Southwest Airlines, Later merges creativity with measurable outcomes to ensure campaigns achieve both visual appeal and tangible impact on awareness, engagement, and revenue.

Role Overview

The Social Media Manager will act as a strategic and creative leader responsible for delivering impactful outcomes across multiple social platforms such as Instagram, TikTok, Facebook, Threads, and YouTube Shorts. The role balances high-level strategy with hands-on execution to foster engagement and guide compelling content tailored to client goals.

Key Responsibilities

• Lead strategy and execution for multiple client accounts across social media channels.
• Define and monitor content objectives aligned with client goals like awareness, engagement, and conversions.
• Translate performance data into clear insights and actionable recommendations for both internal teams and clients.
• Proactively propose fresh campaign ideas, formats, and initiatives anticipating client needs.
• Oversee content creation pipelines from concept through execution, including briefing creative teams and reviewing deliverables ensuring alignment with brand and strategy.
• Ensure all content is social-first, platform-appropriate, timely, and resonates with target audiences.
• Collaborate cross-functionally with design, video production, and influencer teams to bring content to life.
• Engage directly with community management tasks such as comment response, tone moderation, and participating in live cultural moments or events.
• Write copy, storyboard content, and occasionally produce quick videos to support content needs.

Candidate Profile

• Combines strategic acumen with creativity and storytelling prowess.
• Experienced leading client discussions and presenting campaign performance data.
• Versatile in managing teams as well as executing hands-on tasks.
• Deeply knowledgeable of evolving social media trends, platform-specific nuances, and content types.
• Passionate and active in social media, with a natural inclination toward trend awareness.

Required Qualifications and Skills

• Minimum 5 years experience in community or social media management focused on content creation and audience engagement.
• Demonstrated success managing and growing social media presence for major B2C brands.
• Prior agency experience managing multiple client relationships.
• Exceptional writing and editing capabilities with adaptability for various platform tones and audiences.
• Proficient in analyzing social media performance metrics to adjust strategies and quantify impact.
• Creative thinker capable of generating innovative content concepts.
• Familiarity with social media management tools like Later, Hootsuite, Buffer, or Sprout Social is advantageous.
• Strong organizational skills to balance multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or related fields preferred.

Compensation and Benefits

Later employs a data-driven, market-informed approach to compensation, reviewing salaries biannually based on role, geography, and performance. The salary range for this role is $90,000 to $100,000 annually. Benefits and various compensation plans are offered to all permanent employees.

Workplace Location

While main offices are located in Boston, Vancouver (BC), and Vancouver (WA), this role supports fully remote work arrangements.

Diversity and Inclusion

Later is dedicated to fostering an inclusive and supportive environment that values diversity. The company practices unbiased hiring, equitable pay, and promotion procedures to create equal opportunities for all candidates regardless of race, gender, religion, disability, or other protected characteristics. Applicants requiring accommodations during the recruitment process are encouraged to request support.