Social Media Manager

About CWILL

CWILL (pronounced "quill") offers a comprehensive post-purchase and retention platform designed specifically for Shopify and direct-to-consumer brands. Its tools help reduce support tickets, recover revenue lost from returns, and transform one-time customers into loyal fans by supporting every interaction after a sale.

Role Overview

This position involves full ownership of the social media function, including setting strategy, building channels from the ground up, and leading this area as it expands. Initially, you will be both strategist and hands-on executor, involved in content creation, posting, and community engagement personally. Opportunity to grow a team will follow proven success with channels.

Key Responsibilities

• Develop and implement channel-specific strategies across LinkedIn, X (Twitter), YouTube, Reddit, and others, prioritizing platforms aligned with acquisition goals.
• Launch and grow a YouTube channel focused on merchant education and product storytelling instead of superficial branding, shaping format, cadence, and production approaches.
• Engage authentically on Reddit within relevant communities, building credibility without risking bans.
• Enhance organic visibility in AI-driven search to earn recommendations from AI assistants alongside traditional human discovery.
• Leverage AI tools to create high volumes of quality content efficiently, exceeding what a large team would produce over years.
• Analyze performance metrics to identify content that drives reach, engagement, and pipeline, discontinuing ineffective efforts.

Required Qualifications

• Minimum five years' experience in social media with proven track records of significant channel growth.
• Direct, detailed experience managing Reddit accounts, including knowledge of subreddit communities, credibility building, and handling content moderation challenges.
• Extensive hands-on involvement with YouTube channels, emphasizing understanding of formats and viewer retention beyond simple posting.
• Comfort working as a senior individual contributor ready to lead execution personally before expanding the team.
• Proficiency with AI content creation tools and clear discernment on automation versus manual quality control.
• Strong written communication skills with an engaging, authentic tone particularly suited to B2B SaaS markets.
• Ability to operate effectively with little guidance in a startup environment amid ambiguity.

Preferred Skills

• Experience in Shopify or e-commerce SaaS sectors.
• On-camera skills or background directing others on camera, including founders and executives.
• Prior exposure to distributed team collaboration.

Compensation and Benefits

• Starting annual salary range: $80,000 to $120,000 plus a potential bonus, depending on experience.
• 401(k) retirement benefits.
• Paid time off and paid holidays.
• Health insurance coverage.