- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 કલાક પેહલા
- Work mode
- In office
- Education
- BMM or Mass Communication or related arts degree
- Eligibility
- Applicants should be current students or recent graduates of relevant disciplines from Mumbai colleges.
- Resume
- Required to apply
Where you'll work
Job description
Overview
Purplle.com is seeking a dedicated Social Media Intern based in Mumbai to handle its Instagram and LinkedIn accounts comprehensively for an initial duration of three months, with a possibility of extension up to six months. This role demands full ownership of social channels including content creation, scheduling, publishing, engagement tracking, and community interaction.
Key Responsibilities
- Develop and maintain a monthly content calendar featuring 15–20 posts for both Instagram and LinkedIn platforms.
- Create diverse content formats including visuals, captions, carousels, and reels utilizing AI-powered tools and design fundamentals.
- Schedule and execute timely post publication across both social networks.
- Manage online reputation by responding to comments, direct messages, and mentions promptly.
- Analyze weekly metrics such as engagement rate, audience growth, reach, and identify top-performing posts.
- Propose fresh content concepts by monitoring current trends, competitor strategies, and audience preferences.
Candidate Profile
- Pursuing or recently graduated in BMM, Mass Communication, Arts, or related disciplines from Mumbai-based institutions.
- Active user and astute observer of Instagram and LinkedIn with a clear grasp of effective content strategies.
- Proficient with AI content creation enhancements like Canva AI, ChatGPT, Midjourney, or equivalents for rapid content generation.
- Possesses a good eye for design ensuring neat, brand-consistent posts without needing formal design expertise.
- Strong command over written language with effective caption writing skills.
- A proactive, self-motivated individual capable of independently managing execution with some guidance.
Learning Opportunities
- Engage in managing social media for a widely recognized brand serving millions of customers.
- Acquire skills in rapid content production using AI-augmented workflows.
- Understand social media analytics to drive informed decisions for content improvements.
- Gain experience in online reputation management and community interaction for a consumer-focused brand.
Additional Details
- Work location: Mumbai, on-site.
- Initial tenure: 3 months with potential 6-month extension depending on performance.
About Purplle
Established in 2011, Purplle is a leading omni-channel beauty platform in India with over 7 million monthly active users, hosting 1,000+ brands and 60,000+ products. The brand uniquely merges online and offline experiences through numerous retail outlets and a rapidly expanding store network. Purplle also owns prominent direct-to-consumer beauty brands such as FACES CANADA, Good Vibes, Carmesi, and NY Bae. Leveraging advanced technology for hyper-personalized shopping experiences via user personas, virtual trials, and customized recommendations, Purplle attained unicorn status in 2022 backed by prominent investors. With a robust team of over 3,000 employees, the company is transforming India's beauty industry.