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About CWILL

CWILL (pronounced "quill") is a post-purchase and retention platform tailored specifically for Shopify brands. It enables merchants to reduce support tickets, recapture lost revenue from returns, and cultivate loyal customers by providing specialized tools for every stage after the purchase.

Why Join CWILL

Your designs will reach millions of shoppers daily across more than 30,000 Shopify stores.
This is a founding design position where you will set the standards rather than follow previous guidelines.
Work within a small, agile team with direct access to leadership and no bureaucratic hurdles.
The company is profitable and bootstrapped, ensuring stable growth without financial uncertainty.

Role Overview

As CWILL's first US Brand & Visual Design Lead, you will take ownership of the company’s entire visual brand identity. Your work will influence how merchants experience the website and how millions of shoppers interact with embedded widgets on Shopify storefronts.

Your responsibilities will include:

Maintaining and evolving CWILL’s brand system to be sharp, consistent, and scalable across all platforms.
Designing and iterating marketing websites, landing pages, and campaign pages, managing these projects end-to-end.
Creating consumer-facing UI elements such as embedded widgets, in-product overlays, and co-branded experiences inside Shopify stores.
Developing event and booth visuals, social media graphics, pitch decks, and all external brand representations.
Collaborating closely with engineers to ensure that designs are implemented as intended, providing detailed Figma specifications for smooth handoffs.
Contributing to product UI design at the intersection of brand and product, including onboarding flows, empty states, and notification templates.
Overseeing a scalable design system that bridges both brand identity and product interfaces.

Candidate Profile

A compelling portfolio showcasing exceptional visual design skills across websites, product UI, and brand identity systems.
Experience designing consumer-facing digital components such as landing pages, event materials, web widgets, or embedded user interfaces within other products.
Proficiency in Figma with hands-on experience shipping designs that have been developed and launched.
A minimum of three years’ experience in Brand, Visual, or Marketing Website Design, preferably in B2B SaaS or direct-to-consumer ecommerce sectors.
Strong versatility across brand and digital design disciplines including websites, widgets, illustration, and typography.
Comfort and confidence in navigating ambiguity to develop designs from initial concept through delivery.

Preferred Qualifications

Direct familiarity with the Shopify ecosystem, having built apps or worked at companies like Shopify, Klaviyo, Yotpo, Loop, Narvar, or AfterShip.
Experience transitioning from individual contributor to managerial roles, including leading or building design teams.
Background in post-purchase and retention technologies or products.
Exposure to AI-powered product experiences.

Compensation & Benefits

Base salary ranging from $90,000 to $120,000 annually, negotiable based on experience, plus bonus opportunities.
401(k) retirement plan
Paid time off
Paid public holidays
Health insurance coverage

Senior Brand & Visual Designer

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