Senior Brand Media Manager

About foodpanda and Delivery Hero Group

foodpanda is part of Delivery Hero Group, a leading global local delivery platform operating in approximately 65 countries. Headquartered in Berlin, Delivery Hero is publicly traded on the Frankfurt Stock Exchange and is included in the MDAX index. In July 2024, Delivery Hero merged three prominent delivery brands — foodora, Yemeksepeti, and foodpanda — forming one of the largest organizations within the group, operating across 18 markets in Asia and Europe.

Role Overview

The Senior Brand Media Manager will join the marketing team with a focus on building brand visibility and engagement through strategic branding campaigns. The role involves overseeing large-scale digital branding initiatives, establishing an overall online brand strategy, and implementing best practices across regional markets. Analyzing campaign outcomes and driving improvements through data insights are key responsibilities.

Key Responsibilities

• Manage the global media planning and buying efforts for the brand across ATL, online branding, and influencer channels.
• Conduct performance analysis, synthesize insights, and present findings to stakeholders to refine media strategies.
• Collaborate closely with marketing teams at local, regional, and global levels to perform detailed evaluations and convert results into strategic actions.
• Partner with internal teams to steer marketing strategy, including creative content direction, pricing models, subscription initiatives, and cross-channel measurement projects.

Candidate Profile

• Minimum six years of relevant experience in marketing, media buying, or media planning.
• Experience in FMCG, technology sectors, or agencies is highly advantageous.
• Strong analytical skills with a robust understanding of ROI measurement techniques.
• Strategic thinking and problem-solving capabilities with effective communication to stakeholders.
• Proven ability to lead cross-functional projects successfully.
• Excellent organizational skills to manage multiple priorities efficiently.
• Team-oriented with strong interpersonal abilities to foster collaborative relationships.
• Eagerness to learn innovative approaches and implement new ideas.
• Fluency in English is required; proficiency in additional languages is a plus.

Additional Details

• Lead campaigns spanning markets in APAC and Europe, considering a broad strategic perspective.
• Opportunity to grow in a fast-paced environment where your initiatives have a tangible impact.
• Be part of a supportive and diverse global team and benefit from a collaborative managerial approach.
• Encouragement to innovate, experiment with bold concepts, and contribute to the company's growth journey.
• Enjoy a hybrid working model balancing remote and office presence.
• Attractive benefits including food vouchers, exclusive foodpanda perks, wellness programs, and more.