Revenue Management Analyst

Role Overview

The Revenue Management Analyst at PepsiCo will primarily focus on optimizing brand ladder and price pack architecture strategies alongside mix management and promotional actions to enhance profitability, brand strength, and customer engagement.

Key Duties

• Conduct comprehensive market research and data examination to uncover opportunities in brand positioning and pricing architecture.
• Study consumer preferences to understand impacts on purchasing behavior related to brand ladder and pricing tactics.
• Develop and improve models for brand ladder and price pack architecture to support efficient decision-making.
• Work closely with multiple departments to ensure brand and pricing strategies are aligned with business goals and compliance rules.
• Use data-driven insights to boost customer experience and brand perception regarding pricing structures.
• Participate in crafting long-range brand and pricing plans by contributing innovative ideas to maximize brand value and profits.

Additional Responsibilities

• Leverage tools like Tableau and Power BI to perform advanced analytics including predictive and regression modeling, price elasticity, and promotion optimization.
• Engage in strategic projects addressing promotions, terms prioritization, competitor analysis, and pricing initiatives to enhance revenue outcomes.
• Analyze market trends and statistics to identify growth opportunities and sector strengths, recommending actions to improve results.
• Maintain and develop KPI metrics to support data-informed decision-making by identifying correlations and root causes.
• Create and maintain dashboard visualizations for stakeholders to facilitate swift action on critical insights.
• Prepare programs, methodologies, and reports that simplify data presentation of analytics for better accessibility and usage.
• Ensure timely delivery of accurate reports to Revenue Management teams according to SLA commitments.
• Support improvement of data utility across teams by aiding business intelligence, reporting, and analysis activities.
• Assist in the creation of continuous training and development plans for team members to build capabilities in the Commercial Centre of Excellence.

Candidate Profile

• Demonstrated capabilities in broad data analysis, ideally with experience in Consumer Insights, Key Account Management, Trade Marketing, or FMCG consulting.
• Solid background in pricing and promotions management with a strong grasp of consumer behavior and market dynamics.
• Experience in the FMCG sector including knowledge of revenue management processes related to pricing, sales, and promotions.
• Expertise in creating data visualizations that translate complex datasets into practical business actions.
• Highly skilled in Microsoft Excel and PowerPoint with adaptability to various proprietary data analysis tools.
• Familiarity with Power BI is beneficial.
• Ability to collaborate effectively in cross-functional teams and communicate results clearly to varied stakeholders.