Relationship Manager - Burdwan

About the Role and Organization

The Relationship Manager will be responsible for overseeing a team of premier Independent Financial Advisors (IFAs) and driving sales targets through these distributors. This position aims to maximize market share within the IFA segment for Birla Sunlife Asset Management Company, a joint venture between Aditya Birla Group and Sun Life Financial Services Inc. with 15 years of asset management experience in India.

The role operates in a retail mutual fund distribution environment where the IFA channel is a key driver of equity asset growth and geographic product penetration. Unlike other channels, IFAs operate independently, relying on individual relationship management rather than a top-down directive system.

Challenges to Address

• Maximizing activation of point of sales (PoS) by ensuring consistent engagement and product sales across numerous IFAs.
• Building strong brand recall and market share among IFAs amidst a competitive landscape with over 35 players.
• Providing ongoing training and frequent updates to IFAs to keep them informed about changing market dynamics.
• Navigating competitive pricing and incentive practices that may be difficult to match.
• Resolving service-related issues swiftly to maintain strong relationships between IFAs and the company.

Key Responsibilities

• Achieve assigned equity and debt sales targets by profiling IFAs and maintaining timely communication, including periodic face-to-face meetings.
• Meet PMS sales goals by identifying suitable IFAs with the right clientele, raising awareness about schemes, and accompanying IFAs on client visits.
• Drive growth in new Systematic Investment Plans (SIPs) by communicating the product's unique advantages and wealth creation potential to distributors.
• Expand the investor base by encouraging existing IFA investors to invest more and assist IFAs in initiatives to grow their client portfolio.
• Maximize PoS activations by promoting broad participation, monitoring engagement levels, and conducting large-scale presentations and training sessions.