Regional Head Technical Services - Maharashtra

Job Overview

The Regional Head Technical Services is responsible for planning, overseeing, and executing Technical Services for the region in coordination with the Regional Head of Marketing. This role leads a team of Territory Technical Services Managers and aims to meet regional sales goals and enhance sales quality through influencer engagement.

Industry Context and Challenges

The cement industry, crucial to construction activities, is growing steadily with consolidation due to mergers and acquisitions. UltraTech Cement, holding roughly 20% market share, aims to expand rapidly over the next five years. As a leader branded "Engineers Choice," UltraTech focuses heavily on Technical Services through a vast network of civil and mobile concrete labs and customer interfaces nationwide.

Key Responsibilities

• Collaborate with internal stakeholders to assess damaged cement quantities, recommend pricing based on norms, and verify quality at non-trade sites.
• Define priority areas for Technical Services, plan regional activities, and allocate budgets for depots.
• Support UltraTech Building Solutions (UBS) counters by providing technical assistance for cement and allied products, promoting a comprehensive solution approach and new products.
• Analyze customer satisfaction and mobile concrete lab effectiveness through call center reports.
• Collect competitive intelligence by interacting with dealers and monitoring competitor products and services.
• Manage loyalty programs for influencers by registering members on IT platforms, tracking purchases, incentivizing based on off-take, and organizing engagement activities like events and motivational programs.
• Build strong relationships with key decision makers and influencers (masons, builders, contractors, consulting engineers), present technical solutions, and resolve issues to grow market share and convert customers from competitors.
• Promote UltraTech’s presence in government schemes and mass housing projects, and support use of cement technologies including concrete roads, blocks, and rural sanitation.
• Oversee people management including outsourced employees, develop team competencies, and provide leadership on critical issues.
• Coordinate pre- and post-sales services for the IHB segment such as site visits, training, quality testing, mobile concrete lab services, water testing, and issuing test certificates.
• Drive product promotion and enhance brand equity by coordinating exhibitions, seminars, educational institution collaborations, technical programs, and rural outreach.
• Manage product quality by addressing critical customer complaints, guiding technical teams, providing feedback to manufacturing units, and periodically evaluating product standards at plant labs.
• Prepare management information systems (MIS) reports, analyze event outcomes, ensure efficient budget utilization for promotional meets, and adapt activities based on feedback to meet market and influencer needs.

Additional Information

This position interfaces with manufacturing plants and marketing teams, requiring strong analytical skills and proactive leadership. It emphasizes market development, technical training, quality assurance, competitive strategy, and brand building.