Marketing Specialist

About NXT, Security & Solutions

NXT, Security & Solutions is dedicated to safeguarding organizations leveraging AI agents on real data by ensuring that every action performed by these AI systems remains secure and accountable. Their flagship product, the Glyph Guard platform, acts as a critical checkpoint between AI agents and the organizational tools, data, and systems they interact with. Utilizing eleven scanners alongside over 200 threat patterns, it evaluates AI actions within 10 milliseconds. The company undertakes rigorous red-teaming exercises, completing more than 140 simulated attacks to pinpoint vulnerabilities such as prompt injection and other potential threats. The platform offers complete audit trails, approval mechanisms, and an emergency kill switch, granting teams ultimate visibility and control over AI behavior. Joining NXT means contributing to solving advanced security challenges for AI technology in real-world applications.

Role Summary

This full-time, on-site Marketing Specialist position located in Boston, MA is key to crafting and driving marketing campaigns that highlight the advantages of Glyph Guard and NXT's services to both potential and current clients. Responsibilities encompass conducting thorough market research, segmenting target audiences, and aiding in the development of compelling messaging and marketing content for websites, email campaigns, live events, and sales support material.

Key Responsibilities

• Carry out market analysis and define target customer segments.
• Assist in the preparation of marketing collateral and messaging aligned with strategic goals.
• Coordinate with sales, product, and customer success units to harmonize marketing approaches with business objectives.
• Track, analyze, and optimize marketing campaign outcomes across various channels.
• Maintain and manage digital platform content ensuring alignment with brand messaging.
• Engage with customers and represent the company in marketing communications and outreach efforts.

Candidate Qualifications

• Excellent communication and client service competencies to interact effectively with diverse stakeholders.
• Proficiency in market research and formulating marketing strategies for opportunity identification and campaign planning.
• Experience supporting sales activities and lead generation through marketing initiatives, including collaboration on sales materials.
• Familiarity with digital marketing tools, analytics dashboards, and CRM software for campaign tracking and management.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline; comparable practical experience accepted.
• Capability to collaborate effectively within a fast-paced, onsite environment while managing multiple projects and adhering to deadlines.
• Preferably experienced in cybersecurity, artificial intelligence, or marketing within B2B technology sectors.
• Strong analytical skills, well-organized, with excellent presentation abilities and a keen attention to detail focused on achieving measurable outcomes.