Marketing Manager

About Sunset Hospitality Group

Sunset Hospitality Group (SHG) is an internationally recognized lifestyle hospitality company with an extensive portfolio of over 112 properties spanning 26 countries. Their offerings include Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG is dedicated to providing authentic and varied hospitality experiences that unite people globally.

Role Overview and Responsibilities

We are looking for an imaginative and strategic Marketing Manager to enhance brand awareness, guest engagement, and revenue generation across SHG's Lifestyle brands. This portfolio includes premium dining, lounges, and late-night social venues, each characterized by unique culinary styles, ambiance, and target audiences. Depending on qualifications, the candidate may manage a single brand or multiple venues.

• Develop and implement the yearly and monthly marketing schedules for assigned brands or portfolios.
• Initiate campaigns to increase guest acquisition, reservations, and walk-in traffic.
• Lead the development of social media, content, and influencer strategies, collaborating closely with PR for media engagement, press exposure, and safeguarding brand image.
• Work hand-in-hand with the Operations teams to ensure marketing initiatives align with venue capacity, service standards, and event delivery, guaranteeing that marketing commitments are feasible operationally.
• Supervise the production of creative content including photoshoots, videos, reels, and branding materials.
• Design and implement marketing campaigns for special occasions, brand partnerships, and VIP events.
• Monitor key marketing metrics such as covers, revenue, audience engagement, and return on investment, optimizing campaigns based on data.
• Manage relationships with agencies, influencers, and media partners.
• Represent SHG brands at industry networking and events.
• Coordinate with other lifestyle brands, hotels, and local enterprises on collaborative events and promotional activities.
• Maintain uniform brand messaging across managed venues while adapting activities to suit each concept's specific audience.

Qualifications and Candidate Profile

• Bachelor’s degree in Marketing or Business Administration from a recognized university.
• At least 2 years of experience as a Marketing Manager in luxury hospitality, nightlife, premium dining, or lifestyle marketing sectors; preference given to candidates with recent European lifestyle F&B marketing exposure.
• Fluent in English; proficiency in other European languages is an advantage.
• Deep knowledge of Dubai’s nightlife scene, influencer networks, and VIP marketing strategies.
• Demonstrated success in driving customer covers and revenue through effective marketing.
• Strong creativity paired with commercial insight and analytical capabilities.
• Excellent planning, budgeting, interpersonal, and proficiency with MS Office tools.
• Ability to thrive under pressure in fast-moving nightlife settings.
• Exceptional communication skills and adeptness at managing stakeholder relationships.