Marketing Manager

Role overview

GigaDevice Semiconductor Inc. is looking for a Marketing Manager in Singapore to work closely with the Strategic Marketing Director on market intelligence, product portfolio planning, and initiatives that improve business performance. The role is centered on turning long-range strategy into structured programs, coordinating across teams, and making sure important marketing and product plans are carried out on time.

This position suits someone who is highly analytical, execution-driven, and comfortable partnering with engineering, sales, operations, finance, and senior leadership. The successful candidate will help translate strategic priorities into measurable action across global markets.

Market intelligence and research support

• Carry out detailed research on markets, competitors, and technology trends to support strategic evaluation.
• Monitor developments across AI, IoT, automotive, edge computing, and changes in the semiconductor supply chain.
• Build intelligence summaries, dashboards, and early-risk updates covering geopolitical developments, export controls, and regional semiconductor policy changes.
• Contribute to market modeling and demand forecasting, including analysis of supply and demand gaps.
• Spot and document whitespace opportunities for use in strategic planning.

Pricing strategy

• Create and apply pricing frameworks for major global regions based on market behavior, competitor positioning, and customer segments.
• Work with Sales and Regional Marketing to define pricing corridors, discount rules, and deal approval processes.
• Perform price elasticity, margin, and win-loss analysis to sharpen pricing decisions.
• Track competitor pricing and market movement to maintain a strong mix of competitiveness and profitability.
• Support key account negotiations by providing pricing insights grounded in data.

Go-to-market and business execution

• Manage daily execution of GTM work, including launch preparation, content creation, and regional coordination.
• Equip sales teams with battlecards, value propositions, and clear product messaging.
• Partner with Sales Operations on incentive structures and performance tracking tied to strategic and high-margin products.
• Review quarterly performance against targets and help prepare business reviews with findings and recommendations.
• Support cross-functional efforts to improve time-to-market, launch scheduling, and workflow efficiency.

Global supply chain strategy

• Work with Operations and Supply Chain teams on manufacturing and sourcing strategies outside China.
• Weigh trade-offs involving cost, risk, lead time, and geopolitical conditions.
• Support dual-sourcing and multi-site manufacturing approaches that strengthen supply resilience.
• Align supply decisions with customer expectations and regional demand patterns.
• Assess how tariffs, trade rules, and localization trends influence commercial choices.

Strategic program management

• Act as the coordination point between Marketing, Sales, R&D, Supply Chain, and Finance.
• Organize meetings, consolidate input, prepare decision materials, and ensure follow-through on actions.
• Help put agile working methods in place so the business can respond quickly to market events such as regulatory shifts or competitive moves.

Qualifications

The company is seeking candidates with a bachelor’s degree in Business, Marketing, Engineering, or a related discipline, along with 4 to 7 years of experience in product marketing, strategic marketing, market intelligence, or business planning. Experience in semiconductors or technology is preferred.

Applicants should bring strong analytical ability, including experience with market models, pricing analysis, and forecasting. The role also requires the ability to understand technical information and work effectively with engineering teams.

Strong written and verbal communication is important, especially for executive-level presentations and reports. Candidates should be organized, detail-focused, and able to handle several strategic initiatives at the same time.

Key competencies

• Solid commercial awareness and a strong analytical approach
• Ability to manage stakeholders and coordinate across functions
• Structured problem-solving and logical thinking
• Skill in converting strategy into practical execution
• Adaptability in fast-changing environments
• Confident communication and presentation abilities

Why this role stands out

• Join a global semiconductor business with strong momentum in memory, microcontrollers, sensors, and analog solutions.
• Gain exposure to international work by collaborating with teams, customers, and partners across Asia, Europe, and the Americas.
• Build your career in an environment that supports talent growth, leadership development, and continuous learning.
• Help influence commercial strategy, market positioning, and competitive advantage in a rapidly evolving industry.

Success measures

• Quality and accuracy of market intelligence and strategic analysis delivered
• Better cross-functional alignment and faster execution
• On-time delivery of product roadmap and GTM tasks
• Stronger sales readiness and competitive positioning
• Progress on strategic initiatives led by the Director