Marketing & Creative Design Manager

Position Overview

The Marketing & Creative Design Manager is an entry-level role within the Marketing department entrusted with the creative conception, production, and rollout of marketing assets for the hospitality brands including Club Quarters Hotels, Sherry Frontenac Oceanfront Hotel, and Rusk House. This role leads the design, content development, and deployment of email marketing initiatives, while functioning as the key creative collaborator for hotel operations, sales, and marketing units. It also manages social media activities for Sherry Frontenac Oceanfront Hotel and oversees agency coordination for Rusk House's social campaigns. The manager fosters brand storytelling via design, digital marketing, photography, content creation, and promotional communication to ensure consistent guest experience across all platforms.

Core Responsibilities

• Oversee the complete production lifecycle of email marketing campaigns for all three hospitality brands, including design, writing, editing, testing, scheduling, and performance analysis.
• Develop branded print and digital marketing materials such as brochures, flyers, presentations, advertisements, social media graphics, and templates that reinforce each brand’s visual identity.
• Provide creative design support for hotel operational needs including signage, guest communications, in-room collateral, and brand materials.
• Design tailored sales collateral for the Sales and Business Development teams at Sherry Frontenac Oceanfront Hotel and Rusk House to support client presentations, events, weddings, and other revenue-generating initiatives.
• Manage daily content creation, scheduling, engagement, and reporting for Sherry Frontenac Oceanfront Hotel’s Instagram and Facebook accounts, maintaining an active and engaged online community.
• Act as the corporate point of contact for the social media agency servicing Rusk House, overseeing strategy, content approval, campaigns, and influencer partnerships.
• Ensure brand consistency across all guest-facing marketing materials, maintain digital asset libraries, and assist in the evolution of brand standards across numerous platforms including local search and reputation sites.
• Support photography and video production efforts by coordinating creative vendors, planning shoots, assisting with art direction, managing timelines, budgets, and post-production asset organization.

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related discipline is preferred.
• Between 1 and 3 years of experience in graphic design, creative marketing, or content creation.
• Experience in hospitality, lifestyle, retail, or travel sectors is advantageous.
• A robust portfolio showcasing expertise in print, digital, email marketing, branding, and social media designs.
• Proven capacity to create and execute email marketing campaigns from concept to delivery.
• Strong skills in copywriting, editing, and proofreading.
• Exceptional visual design abilities emphasizing typography, layout, and imagery selection.
• Experience assisting with photography, videography, or creative production projects is a plus.
• Excellent organizational skills capable of managing multiple projects under tight deadlines.
• Self-motivated and able to thrive in a collaborative, dynamic environment.
• Willingness to travel occasionally to hotel locations for creative project support.

Technical Proficiencies

• Advanced user of Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
• Familiarity with Canva and Figma design platforms.
• Experience with email marketing platforms such as Mailchimp, HubSpot, Constant Contact, Salesforce Marketing Cloud or equivalents.
• Competence managing Instagram and Facebook business profiles including basic analytics and content scheduling.
• Proficient in Microsoft Office and Google Workspace.
• Experience working with CMS like WordPress for website content management.
• Basic understanding of HTML email design is desirable.
• Exposure to photography, video editing, or creative production software is preferred.