Marketing Coordinator / Marketing Assistant

Overview

1001 Optometry is seeking a dynamic and enthusiastic entry-level Marketing Coordinator / Marketing Assistant to join their expanding marketing department. This position offers hands-on exposure to retail marketing, social media management, campaign implementation, local area marketing, and omni-channel strategies. The role involves collaborating closely with marketing colleagues, store teams, and shopping centre partners across New South Wales, Victoria, and Queensland to effectively execute campaigns and community activations.

Key Responsibilities

• Facilitate communication and marketing coordination with store teams across NSW, VIC, and QLD.
• Assist in the rollout and management of monthly marketing campaigns.
• Develop social media content, including reels, stories, and short videos.
• Introduce innovative and creative ideas to elevate social media engagement.
• Collaborate with shopping centres to uncover additional promotional and marketing opportunities.
• Support local marketing initiatives and in-store event activations.
• Contribute to omni-channel marketing efforts encompassing in-store, digital, email, social media, and website platforms.
• Maintain and update Google Business Profiles.
• Help with campaign analytics, content coordination, and general administrative tasks related to marketing.

Candidate Profile

• Highly energetic, proactive, and eager to learn.
• Creative thinker with confidence in contributing new ideas.
• Passionate about social media, content creation, and retail marketing.
• Well-organized with the ability to juggle multiple responsibilities simultaneously.
• Effective communicator capable of interacting with internal teams and external partners.
• Detail-focused and dependable, ensuring tasks are completed thoroughly.
• Motivated to build and advance a marketing career.

Preferred Background

This role ideally suits recent graduates, marketing students, or candidates with early-stage experience in marketing, retail, social media, or content production. While experience is advantageous, a positive attitude, curiosity, and initiative are highly valued.

Additional Desirable Skills

• Experience or enjoyment in producing TikTok or Instagram Reels content.
• Familiarity with design and editing tools such as Canva, CapCut, Adobe Creative Suite, or video editing software.
• Knowledge or interest in retail sectors including fashion, eyewear, beauty, or lifestyle content.
• Ability to identify trends and understand elements that make content compelling.

Why Join 1001 Optometry?

This role provides broad marketing exposure across various channels from active campaign launches and store-based activations to social media and partnership engagement. The position involves hands-on, customer-facing marketing activities rather than desk-only tasks.

Location

Position is located at St Leonards, NSW, with occasional visits to stores and participation in campaign activations as needed.