Marketing & Brand Manager

About the Role

This role offers high visibility and creativity, driving the story and community connection of Branch Out Neurological Foundation. You will take full ownership of marketing efforts, grow the brand beyond the organization's current scale, and co-lead the annual flagship events. This position provides broad responsibility within a small but dynamic team, ideal for a motivated individual eager to build impactful initiatives and see direct outcomes from their work.

About Branch Out

Located in Calgary, Alberta, Branch Out supports transformative neurological research. For over 15 years, the organization has directed more than $2.9 million to 230+ research projects across Canadian universities. Branch Out embodies values of compassion, open-mindedness, courage, and commitment to fund rigorous science and foster collaboration that accelerates clinical impact.

Our Impact

Branch Out bridges the gap between promising neurological science and patient care via its Integrative Research Framework. Research supported spans areas like nutrition, mind-body rehabilitation, precision medicine, preventative care, and neurotechnology, aiding healthcare providers and patients in making informed treatment choices.

Key Responsibilities

• Develop and execute comprehensive brand strategy and consistent identity to expand Branch Out's presence.
• Lead communications including newsletters, social media, website, and outreach tailored to donors, researchers, and partners.
• Create compelling campaigns for appeals, partnerships, and milestones to inspire engagement and action.
• Co-lead two major events annually—the June Bike Tour and November's Your Brain on Art gala—including marketing, ticket sales, advertising, and sponsorship acquisition.
• Manage event logistics involving vendors, participants, and ticketing, coordinating with contract support as needed.
• Foster strong relationships with donors, volunteers, artists, riders, and partners, ensuring alignment with Branch Out's mission.

Candidate Profile

• Personable and trustworthy with a knack for grassroots community building through genuine conversations.
• Innovative and ambitious, seeking wide ownership and growth rather than routine maintenance.
• Effective project manager adept at handling deadlines, tracking tasks, and completing complex projects end-to-end.
• Adaptable and flexible working comfortably in a small team where priorities may shift and roles evolve.
• Self-motivated and proactive with a proven record of making measurable impacts.
• Receptive to feedback, willing to adjust strategies to achieve the best outcomes.
• Proficient in technology and AI tools to enhance efficiency in a small team setting.
• Excellent written and oral communication skills with the ability to tailor messaging for diverse audiences.

What We Offer

• Competitive remuneration aligned with non-profit standards reflecting the role's value and mission commitment.
• Flexible contract role with options for full or part-time hours initially, with potential transition to permanent full-time employment.
• Hybrid work schedule combining remote and onsite days at downtown Calgary coworking space.
• Significant responsibility and input in shaping the foundation's future direction.

Qualifications

• Solid foundation in marketing or communications obtained via experience, education, or both; degree is advantageous but not mandatory.
• Demonstrated experience managing end-to-end events covering logistics, ticket sales, sponsorships, fundraising, and related marketing.
• Competence managing social media and crafting promotional content.
• Strong organizational skills with excellent verbal and written communication.
• Comfortable with digital tools including Google Workspace, Microsoft Office, Canva or Adobe, and AI platforms such as Claude.

Additional Preferred Skills

• Post-secondary background in neuroscience or health sciences.
• Experience within nonprofit, academic, or startup funding environments.
• Skills in brand development and design.