Marketing Analyst

Position Overview

We are seeking an experienced Marketing Analyst for a 12-month contract role based in Culver City, CA within the tech industry. This role centers on overseeing marketing budgets, performing in-depth data analysis, and shaping investment strategies to optimize marketing effectiveness and drive long-term customer value.

Core Responsibilities

• Manage the entire marketing budget planning process including forecasting and investment allocation across various initiatives.
• Create data-backed investment approaches that enhance business outcomes, balancing growth, efficiency, and sustained customer engagement.
• Develop comprehensive financial models, business cases, and scenario analyses to assess marketing investment opportunities.
• Conduct audience segmentation research and market sizing to guide campaign targeting and budget decisions.
• Evaluate marketing performance metrics such as customer acquisition, ROI, and incremental impact to support future strategic planning.

Candidate Requirements

• Bachelor’s degree in Business, Finance, Economics, Marketing, Analytics, or analogous fields, or equivalent professional experience.
• Minimum of seven years’ experience in marketing strategy, operations, business strategy, finance, consulting, analytics, or related disciplines.
• Proven expertise in handling complex marketing budgets and investment forecasting.
• Advanced analytical and financial modeling abilities, especially with Excel or similar analytical software.
• Exceptional communication skills, able to clearly present intricate information to executive leadership.

Additional Details

The hourly remuneration for this contract will be determined based on experience and aligns with the typical compensation range offered by the organization.